Campaign Spotlight

Campaign Spotlight: Wolf BKK shows how far shopping at store can go in campaign for Central App

BANGKOK, THAILAND — Central Department Store, Thailand-based retail store, brings its store closer to Thai shoppers with its new campaign called “Shop It Your Way.” Creative agency Wolf BKK created an insightful branding film that truly understands e-commerce behaviors titled “Dear Valued Customer.”

The story shows a variety of customers shopping in a ridiculous way in the store, giving little hints via one-of-a-kind visuals that nobody can claim but Central App, illustrating the advantage of having a physical store with full services to step up in the e-commerce game. To tell shoppers that they now can shop anywhere, anytime, even in their utmost private time, when answering nature’s calls:


Client: Central App
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Associate Creative Director: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban, Botthawan Theeratrakul
Copywriter: Pandarie Somjit
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn

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