AMSTERDAM, NETHERLANDS — Online fashion retailer Winkelstraat.nl launches ‘World first wearable NFT.’ The limited-edition product concept and campaign was created by WE ARE Pi in collaboration with multidisciplinary artist @GabBois.
The campaign will launch by auctioning a unique artwork created by @GabBois on the world’s largest NFT platform, OpenSea. Simultaneously, Winkelstraat.nl will release a one time drop of 1000 Limited Edition NFTees. Those lucky enough to secure an NFTee will be able to access an exclusive AR Filter of the artwork, created by Dutch AR Artist Isabelle Udo, by scanning the NFT(EE) itself.
Barney Hobson, Executive Creative Director of We Are Pi says, “In a rapidly changing digital landscape the definition of luxury is constantly evolving. By bringing the latest technology to a luxury fashion collaboration winkelstraat.nl are re-defining the meaning of ownership in the fashion world. The NFT(EE)is not only a playful and desirable fashion item, but a statement of support for digital artists and designers.”
Joost van der Veer, CEO and co-founder of Winkelstraat.nl adds, “We are extremely proud of the launch of this special collaboration with super talent Gab Bois and our first NFT. For us, luxury fashion is about unique items; clothing that helps you own it. We are therefore determined to offer our users many more one-of-a-kind fashion items in the coming years.”
NFT (non-fungible token) digital artworks are traded on the Ethereum blockchain, with collectors investing millions of dollars for exclusive ownership. By combining crypto-technology with a wearable fashion item, the NFTee marks the first time an NFT artwork has been designed for digital and physical fashion retail.
The campaign and NFTee auction is live on Winkelstraat.nl and Instagram @winkelstraatnl
CREDITS
CLIENT
Winkelstraat.nl
CEO – Joost van der Veer
Creative lead – Ruben Verheggen
Social & Partnership Manager – Romy Maljaars
Creative Content Coordinator – Noenja Cia
Creative Producer – Justin Beekwilder
Art Director – Ruben Verheggen
AGENCY
WE ARE Pi
CEO – Alex Bennett Grant
Executive Creative Director – Barney Hobson
Senior Art director – Jeena van der Heul
Copywriter – Kyle Foreman
Design Director – Seth Josephs
Motion Designer – Nick Fatouris
Designer – Gemma Stoner
Senior Producer – Ekaterina Golovkina
Senior Strategist – Paris Bethel
Managing director – Patrick Garvey
Head of Client Partnerships – Agathe Derrstroff
Senior Account Director – Daniel Padwick
Account Manager – Slav Slavov
Business affairs – Emily Douque
ARTIST
NFT Artist – Gab Bois
PRODUCTION
Photographer – Qiu Yang (Studio Qiu Yang)
Retouching – Edge Company
Music – Soundsright
AR Artist – Isabelle Udo
