Campaign Spotlight

Campaign Spotlight: Wunderman Thompson South Asia renews Tata Tiscon’s commitment towards a sustainable future on Engineers’ Day 2021

MUMBAI, INDIA — It’s Engineers’ Day again. And Tata Tiscon is back with its fourth story in the brand’s digital film content series, that started in 2018, celebrating the role of engineers in our society. As India’s first-ever GreenPro certified rebar, Tata Tiscon is committed towards creating a greener, cleaner, and more sustainable future.

Conceptualized by Wunderman Thompson South Asia, in the film, the endearing duo, the engineer and his banker friend, learn the importance of sustainable solutions through a life lesson.


Talking about the initiative, Satyajit Maity, COMS, Tata Tiscon, says, “The world needs more and more sustainable solutions, and Tata Tiscon rebar is one of them in the construction sector. Being India’s first GreenPro certified rebar brand, we look forward to co-creating a ‘carbon smart’ future with our customers – Individual House Builders & Construction companies – for the nation. This film is a simple reminder to ourfraternity of our intent.”

“Sustainability is not an option anymore. It should, and must be at the heart of any business today. It is very fulfilling for us to partner with Tata Tiscon to drive home this extremely relevant message,” commented Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata.

Arjun Mukherjee, SVP and ECD, Wunderman Thompson, Kolkata, says, “Engineers’ Day films have carved a special place in Tata Tiscon’s content journey over several years. They have become the brand’s signature way of celebrating the contribution of engineers in our society. It’s a tribute to the ones who have made it their mission to be at the forefront of the crusade for a cleaner and greener tomorrow.”

To see what The Engineer is up to this time, catch the film here:

Client: Tata Tiscon
Agency: Wunderman Thompson South Asia
SVP & Managing Partner: Vijay Jacob Parakkal
VP & ECD: Arjun Mukherjee
Creative Director: Moeinuk Sengupta
Business Team : Sreeparna Gupta and Arko Majumdar
Production House: Made in Calcutta
Director: Abhishek Sinha

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