Pizza is at the center of almost all friendships as it is the one circle that brings circles of friends together. This is most evident in Ace Saatchi & Saatchi’s latest campaign for Yellow Cab Pizza Co.
Known for their pizzas with toppings that go to the edge, Yellow Cab is kicking off their You Do You campaign by serving up slices of life in a 30-second TVC — with pizza at the center of the whole spot.
While the launch ad primarily featured groups of friends, the campaign also celebrates the individuals within these groups, their individual quirks and what makes them unique. After all, Yellow Cab is here to fuel every individual’s passions with their edge-to-edge pizzas.
According to Charlene Sapina, the Marketing Head of Yellow Cab Pizza Co.: “Whether it is sports, mobile gaming, dance, music, or even gender equality, we know that our customers and even our team members crave for the opportunity to nourish their passions and celebrate shared interests with their circles. This appreciation is what moved us to create this campaign and invite our customers to feed their edge and curiosity, celebrate passions, and breed positivity. We want to support you as you live your best life by fueling you with edge-to-edge pizza only by Yellow Cab.”