MUMBAI, INDIA — India-based DTC beauty brand MyGlamm launches its new ad film #GlammUpLikeAStar. The campaign highlights MyGlamm as a one-stop beauty destination of quality products, all available with one click on the MyGlamm app. The TVC features brand ambassador and investor Shraddha Kapoor.
Backed by one of Europe’s largest natural beauty companies, MyGlamm brings the most exciting innovation in makeup to accomplish the goal of making the glamorous look effortless. The brand is rapidly reaching out to Indian beauty consumers with myriad shades of makeup, high-on performance, and super exciting formats and formulations.
The new TVC featuring brand ambassador Shraddha Kapoor has been launched around the exciting partnership of the most coveted entertainment show Koffee with Karan. The new ad film features the brand’s cult favorite products from 100 shades of amazing LIT lip color, Mattest of Matte Ultimatte Lipstick and Superfoods Kajal, and more.
Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said, “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers. The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”
The campaign debuted on MyGlamm’s social channels on August 08 and will be further amplified across digital and mainline media.