COPENHAGEN, DENMARK – For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on a signature twist on the classic cocktail Negroni. To present the collaboration, Campari has launched a spot directed by fellow Dane Martin Werner, produced by &Friends and made with AKQA.
The film is a classic cocktail homage with a radical twist. And a very distinct voice cameo by the director himself.
CREDITS
Client: Campari
Agency: AKQA
Production company: &Friends
Starring: Mads Mikkelsen
Director: Martin Werner
DOP: Nicolaj Brüel
Creative Director: Davide Lomindo @AKQA
Creative: Harry Woulds @&Friends
Head of Production / EP: Harvey Palmer @&Friends
Producer: Lucie Lerkkanen @&Friends
1st AC: Lionel Fornini
2nd AC: Emmanuelle Vivier
DIT: Cedric Laty
Gaffer: Laurent Brisse
Spark: Quentin Borgogno
Spark: Julien Laurent
Key Grip: Sebastien Michelon
Sound recordist: Grégory Wintrebert
Runner: Stephane Boulesteix
Editor: Frederik Marbell
Colour Producer: Sophie Reynolds @BaconX
Colour Coordinator: Zara Bækkelund @BaconX
Colourist: Sam Gilling @BaconX
Sound Designer: Tom Guest
