MUMBAI, INDIA – Canon India, in collaboration with Dentsu Creative Webchutney launches its latest campaign, ‘Go Beyond.’ More than just a push for product awareness, this campaign encourages users to see printing as a way to create, express and push boundaries.
‘Go Beyond’ repositions Canon printers not as mundane machines, but as vital tools for self-expression, creative exploration and innovation. Whether it’s a student turning a passion project into something tangible, a young entrepreneur printing pitch-perfect materials, or a designer bringing bold visions to life- Canon’s printers are here to make that happen.
and Communication, Canon India
Commenting on the launch, C Sukumaran, Senior Director, Product and Communication, Canon India said, “At Canon India, we have always believed in empowering our consumers with technology that not only simplifies their lives but also inspires them to push boundaries. With the launch of the ‘Go Beyond’ campaign, we are reimagining the role of printers in today’s dynamic world – where creativity is currency, and ideas deserve to be brought to life in the most impactful way. Whether it’s for young students, entrepreneurs, artists, or working professionals, Canon’s printing solutions are designed to fuel imagination and enable self-expression at every stage. This campaign is a celebration of that spirit – to dream big, print bold, and go beyond.”
Dentsu Creative Webchutney
Ujjwal Anand, Managing Partner – North, Dentsu Creative Webchutney added, “With ‘Go Beyond’, we wanted to bring alive Canon’s spirit of constantly moving forward – always building, always creating, always evolving. Canon has always connected with those who think differently and do more, and this was our way of speaking to a generation that’s driven by curiosity and creativity. At Dentsu Creative Webchutney, we build ideas rooted in culture and shaped by people. ‘Go Beyond’ is for those who wake up with ideas and chase them till they are real. It is a story of ambition, belief, and the joy of making something meaningful. We are proud to have shaped this journey with Canon – one that is full of energy, imagination, and intent.”
The campaign is being rolled out across digital video, social media, and creator-led platforms.
