MANILA, PHILIPPINES — When you see a couple being cute online, sometimes you can’t help but wonder if you and your partner can be just as close. You don’t have to keep wondering because when it comes to showing magnetic attraction, toothpaste brand closeup continues to push the boundaries of what love can do.
This year, it pulled out all the stops and brought together five powerhouse couples to show just exactly how close couples can get when they have all day Ama-Zinc fresh breath.
Dubbed the #closeupCouples, these pairs bring out the kilig in whatever they do, be it on social media or in real life. This roster includes today’s freshest love team Donny Pangilinan and Belle Mariano, aka DonBelle, celebrity love team Mavy Legaspi and Kyline Alcantara, lifestyle lovebirds Miggy Cruz and Laureen Uy, content creators Jenny Yeo and Ryan Kevin Biol, and female pilot Chezka Carandang with Miss Universe 2023 candidate Clare Inso.
The film radiates the undeniable chemistry and closeness between each couple. With fresh breath from morning through the evening, the couples show how they get closer when doing fun activities such as watching movies, cooking together, traveling, going out on dates, gaming, and creating video content together. The brand and couples also uploaded photos featuring each of the #CloseupCouples and what keeps them closed all day.
Closeup is also inviting the public to use its new filter on Instagram where you can hard-launch or just proudly show off your partner while also finding out if the randomizer picks the correct activity that you do to get closer.
Popular personalities and their significant others have already begun to use the filter, including transwoman Jamie Casiño with partner Eric James, fashion couple Alvin Belmonte and JP Darrieta, and lifestyle content creator Joanne Marasigan with partner James Velasquez.