BANGKOK, THAILAND — What do you get when you mix time travel, humor, and a CRM campaign? A clever reminder to check your discounts, Bar B Q Plaza style.
Bar B Q Plaza teams up once again with creative agency CJ WORX, launching a new CRM film that’s equal parts entertaining and effective. The brief was to encourage members to open the LINE APP ‘GON’ before hitting the mall. The execution was a time-bending, sci-fi-laced comedy with a clear call to action with a generous dash of brand wit.
The film follows a young man caught in a moment of everyday life until he’s hilariously interrupted by his future self, who drops in with one mission: “Open LINE APP ‘GON’ before you go to the mall!” Think classic sci-fi meets CRM nudge. The message is clear: every unclaimed discount is a missed opportunit, one that could’ve bought you a lottery ticket (maybe even a winning one).
Packed with quick-fire humor and nostalgic genre cues, the campaign transforms a simple behavior trigger into a mini cinematic experience. The repeated punchline “Open LINE APP ‘GON’ before heading to the mall” does the heavy lifting, keeping the message sticky while staying delightfully playful.
CREDITS
Clients: FOOD PASSION
Agency: CJ WORX
Chief Creative Officer: Saharath Sawadatikom
Creative Director: Kulthavach Kultanan
Art Director: Pathrawee Homkanjan
Copywriter: Sukit Tongsut
Project Manager: Sasanan Indrapiromkul
Client Service: Warapan Pornphichitpan, Pattaranun Deesonthichot, Patsawee Rodloytook
Strategic Planner: Kamonrat Sirisakunong
