LONDON – Creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store Day.

Their work follows the success of last year’s poster campaign in Soho to support Record Store Day, also created by the duo.

The event, which launched on Saturday 22nd April, celebrates a decade of supporting independent record stores. With this in mind, the team designed a campaign based around birthday celebrations.

Witty lines and record motifs were printed onto balloons and given to shops and vinyl fans to show their support for the big day. An official poster was also created using the balloons and sent to every record store taking part.

The team created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise to raise money for the day.

Lee and Aung work at Cheil London but their involvement with Record Store Day is a personal project and Record Store Day is not a client of the agency.