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Croma introduces one-of-a-kind ‘winter store’ on wheels in India

MUMBAI, INDIA — Croma, India’s first and most trusted omnichannel electronics retailer from the Tata Group, has introduced a one-of-its-kind winter store that drives through the city carrying winter essential appliances on a display to give consumers a great experience. These mobile winter stores provide home-style interiors on wheels to visitors till January 2023, providing a sense of coziness and much-needed warmth on the go in this winter.

As harsh winters settled in most of the northern part of India, Croma decided to bring the winter essential electronics closer to customers. One can get hands-on winter gadgets like Hot and Cold ACs, Washer Dryers, Geysers, Room Heaters, Air Purifiers, and much more from Croma Winter Store on the Wheel. All the appliances in the winter store are in a switched-on mode, giving visitors an opportunity to experience the products first-hand at their convenience. Additionally, all the appliances have a QR code sticker attached to them which will lead potential customers to the Croma website to explore more details. Visitors interested in buying products from the Winter Store on Wheels can share their contact details and they will be contacted by the nearest Croma store.


Croma envisioned the winter store as a unique way to keep up with its vision of always giving the best-in-class experience to its customers. Visitors can get shopping assistance and post-purchase services from highly knowledgeable Croma experts in the winter store as they explore the latest range of winter essential appliances. Croma Winter Store on Wheels is driving within the cities.

Adding to the “Hot Offers” in this “chilly” weather, Croma’s official Instagram is holding a contest where the user can upload a photo of the Croma Winter Store on wheels when they spot it around their city. Tag that Location along with Croma’s official Instagram handle and stand a chance to win exciting Croma Vouchers.

Croma Winter store on wheels will be in the following cities, Faridabad, Gurgaon, Noida, Ghaziabad, Lucknow, Ludhiana, Jalandhar, Bathinda, Patiala, Mohali, Zirakpur, Panchkula, Bhopal, Indore, Raipur, Bhilai, in the month of January and will be stationed at prominent locations within the city.

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