PARIS, FRANCE – According to a mysterious source, the real Santa Claus lives in Lapland. To find out for sure, Dacia and its agency heaven went away to investigate and try to unlock its well-kept secret.
From this true story was born a Christmas film that looks like a snowy documentary, dedicated to all Dacia Duster fans around the world.
This “We found Santa, and by the way he drives a Duster” campaign will be broadcast on Facebook, Instagram and Youtube in more than 20 countries.
Conception and Production : heaven
Client : Giovanni Costa et Matthieu Rater
Creative Director : Arthur Kannas
Creative Leads : Maxime Beau and Christophe Ducros
Director : Ryad Guelmaoui