MANILA, PHILIPPINES — The NBA debuted its 2023-24 season tip-off brand campaign, “Everyone’s Game,” which is now streaming across all NBA social platforms and on the NBA App. Reigning Kia NBA MVP Joel Embiid and Four-time NBA All-Star Jayson Tatum headline a cast of NBA talent starring defending NBA Champions Jamal Murray, Kentavious Caldwell-Pope, Bradley Beal, De’Aaron Fox, and Zach LaVine, all putting in work as they prepare to help lead their teams all the way.
Each character shows off what he is bringing to the new season – working harder, moving faster, jumping higher – and poses a simple question to his doubters, “How You Like Me Now?” which also serves as the soundtrack to the film. The campaign features cameos from Four-time WNBA Champion Sue Bird and Two-time FIFA World Cup Champion Alex Morgan, who share their approval for the players’ championship mindset with, “Now this, I like.”
Dwight Ramos, a Filipino-American player who plays for the Philippines Men’s National Team, also makes an appearance in the campaign’s Philippines spot.
“Everyone’s Game” nods to the strong parity in the NBA on the heels of the league’s most competitive season ever. It also symbolizes the power of basketball to bring people together, with the campaign appearing across more than 215 countries and territories. With rosters packed with star power and the Larry O’Brien Trophy up for grabs, the NBA’s 2023-24 season is must-see TV.
View the full film, Everyone’s Game, here.
The full cast includes:
- 2022-23 Kia NBA MVP Joel Embiid (Philadelphia 76ers)
- Four-time NBA All-Star Jayson Tatum (Boston Celtics)
- Three-time NBA All-Star Bradley Beal (Phoenix Suns)
- Defending NBA Champion Jamal Murray (Denver Nuggets)
- Defending NBA Champion Kentavious Caldwell-Pope (Denver Nuggets)
- Two-time NBA All-Star Zach LaVine (Chicago Bulls)
- 2022-23 Kia NBA Clutch Player of the Year De’Aaron Fox (Sacramento Kings)
- Four-time WNBA Champion Sue Bird
- Two-time FIFA World Cup Champion Alex Morgan
The new campaign was directed by Leigh Powis and produced in collaboration with Translation.
“Everyone’s Game” will be supported across all channels with complimentary creative that comes to life in out-of-home, digital, audio, and print assets.
The 2023 to 2024 NBA regular season tipped off on October 24 with a doubleheader on TNT as the defending NBA Champion Denver Nuggets hosted the Los Angeles Lakers in a rematch of last season’s Western Conference Finals, followed by the Phoenix Suns visited the Golden State Warriors. The first five days of the season feature 10 national television games as part of Kia NBA Tip-Off 2023.