SINGAPORE – Etiqa Insurance Singapore partnered with independent creative agency Blak Labs, to spread extra blessings to the community through “Multiply Blessings With You.” Etiqa embraces the spirit of giving and community support to remind the true essence of Chinese New Year in this brand activation.
From January 22 to February 5, Etiqa’s very own “God of Fortune” made surprise appearances at food centers across the island, delighting diners and hawker stall owners with festive red packets, mandarin oranges, and even complimentary meals! The heartwarming initiative brought smiles to many, reinforcing the spirit of generosity and togetherness.
The event received enthusiastic responses in person and online, with engaging social media content amplifying the excitement and building anticipation for each God of Fortune appearance.
“At Etiqa, we believe that prosperity goes beyond financial security – it is about fostering meaningful connections, uplifting communities, and sharing joy. Through ‘Multiply Blessings With You’, we wanted to rekindle the true spirit of Chinese New Year by reminding everyone that the greatest blessings come from kindness, generosity, and togetherness.” Etiqa Insurance Singapore Corporate Marketing Head Carine Chin said.
“It’s been a pleasure working with Etiqa to bring this campaign to life. Their ‘With You’ spirit this festive season truly shines, spreading smiles and good fortune throughout the community,” Blak Labs Creative Partner Koh Hwee Peng echoed.
For more information, e-mail charlie.blower@blaklabs.com or call 9007 8195.
