ASIA-PACIFIC – SHANGHAI, CHINA, JULY 26, 2011 – MPG China, a flagship brand of Havas Media, has been appointed as the media partner for global nutritional brand Nature’s Bounty (NBTY).
NBTY is a leading global vertically integrated manufacturer, marketer and distributor of a broad line of high-quality, value-priced nutritional supplements in the United States and throughout the world.
MPG China has been tasked with handling the offline media planning and buying for the Nature’s Bounty brand including Disney licensed Children Supplement in China.
Thomas Wong (pictured), CEO of MPG Greater China attributed the win to the agency’s knowledge of and approach towards the health category. “The team made intensive preparation to gain an understanding of Nature’s Bounty brand and marketing dynamics driving the category and target consumers. The insights we unearthed were crucial to winning the business. What also helped was the fact that we share a common vision and strategy with the clients on how to build the NBTY brand in long term.”
Commenting on the win, Hunter Xia, Managing Director for Nature’s Bounty China said: “We were impressed by MPG’s knowledge of the health supplement category and insights they found on our potential target. They came to us with marketing solutions as opposed to just communication solutions. What also appealed to us was the way they engaged with our creative agency and developed a strong team spirit in such a short time.”
