LONDON, UK – UK breakdown provider Green Flag has launched its new brand campaign, Nothing Beats Near, showcasing the value and strength of its local rescue network. The campaign marks the first major creative work from VCCP since winning the competitive pitch in December 2024 and aims to reframe the conversation around vehicle rescue by putting locality, speed and humour at its core.
At the heart of Nothing Beats Near lies a simple truth: in moments of crisis, proximity matters. Green Flag’s unique model, which combines a fleet of locally based patrol vehicles with a national network of independent garages, means help is never far away.
The campaign kicks off with a humorous yet insightful film titled The Misadventures of Simon, which follows an unlucky motorist who makes the misguided decision to go in search of help rather than wait for nearby assistance. What follows is a comedic odyssey involving mud, sheep and an unexpected encounter with a hippy commune. Meanwhile, his stranded passenger enjoys a swift rescue and relaxing dinner at a local pub thanks to Green Flag’s quick, local response.
Launching in primetime during Emmerdale on ITV, the campaign is a major media moment for the brand. It will run across an expansive mix of platforms, including TV, BVOD (ITVX, All4, Sky VOD), SVOD (Amazon Prime, Netflix), YouTube, cinema, and radio. The creative execution was led by VCCP’s global content studio Girl&Bear, in collaboration with director Tore Frandsen of production house Newland. Media planning and buying are being handled by Carat, with additional support from Global on radio partnerships.
Lucy Brooksbank, Marketing Chapter Area Lead at Green Flag, said “This campaign is a fun, but powerful reminder that our local rescue network gives drivers peace of mind wherever they are. When you break down, nothingbeats having someone nearby who knows the roads and can get you moving again.”
Bridget Limbrey, Managing Partner at VCCP said “This campaign taps into a simple truth. When you’re stuck, speed matters. And no one gets there faster than someone who’s already nearby. ‘Nothing Beats Near’ is a powerful platform that celebrates Green Flag’s biggest strength: local expertise, delivered with real pace.”
Campaign Credits
Campaign Title: Nothing Beats Near
Client: Green Flag
Client Names to Be Added: Tony Miller, Lucy Brooksbank, Kirsty Hoad, Lucy Mildwater, Joshua Cassidy
Advertising Agency: VCCP and Girl&Bear
Creative Director: Liam Wilson
Copywriter and Art Director: Katy Stanage, Alice Marani
Business Director: Molly Moore-Brabazon
Account Director: Natalina Robarts
Account Manager: Honor Munden
Planning Director: Connie Marshall
Planner: Paul McGhee
Production Company: New Land
Director: Tore Frandsen
Editor: Jonnie Scarlett
Executive Producer: Trine Pillay
Producer: Tarquin Glass
Post-Production Company: Time Based Arts
Post Producer: Lily Barron
Colourist: Ruth Wardell
Audio Post-Production Company: 750mph
Sound Engineer: Matthew Valentine
Production Agency: Girl&Bear
Agency TV Producer: Andrew Griffin
Integrated Project Director: Romana Kit
Agency Creative Producer: Andrew Griffin
Design & Artwork Company: Girl&Bear
Head of Art: Ali Augur
Designer: Bruno Rovarotto
Artwork: Nick Normann, Toby Kadir, Jana Hájková
Design & Artlab Resource: Yasmine Moridi
Artlab Studio Manager: James Perry
Creative Resource: Denise Foley-Stone, Rita Jugessur
Media Buying Agency: Carat
Media Planner: Katy Kamaee
