VCCP
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Campaign Spotlight
‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear
LONDON, UK – Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football…
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New Business
Department for Education appoints VCCP as lead strategic and creative agency for Further Education teacher recruitment
LONDON, UK – The Department for Education (DfE) has appointed VCCP, the global challenger network for challenger brands, as its lead strategic and…
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Campaign Spotlight
Canon celebrates next-gen creators with bold new ‘Created Different’ campaign
LONDON, UK – Canon EMEA launches its latest integrated campaign, developed by global creative agency of record VCCP and created exclusively by VCCP’s…
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Campaign Spotlight
Müller disrupts the ‘grindset culture’ faced by Gen Z men
LONDON, UK – Müller FRijj launches its latest integrated campaign, developed by global creative agency of record VCCP. The integrated campaign ‘Just feel the Urjj’ aims…
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Campaign Spotlight
‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP
LONDON, UK – The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged…
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Brand & Business
Girl&Bear expands Stateside: VCCP taps Robert Valdes as Chief Production Officer to lead US Growth
NEW YORK, USA – Independent creative agency VCCP is taking its global content creation studio, Girl&Bear, to new heights with…
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Campaign Spotlight
O2 lets you roam freely in VCCP’s new summer campaign
LONDON, UK – In an era where spontaneity is often throttled by roaming charges, O2 is making sure that your…
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People
David Masterman appointed as Executive Creative Director at VCCP
LONDON, UK – VCCP, the global creative powerhouse known for propelling challenger brands into the cultural spotlight has officially promoted…
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Campaign Spotlight
It must be Bliss… Müller launches humorous poking fun at the seriousness of the luxury category
LONDON, UK – Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency…
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Campaign Spotlight
Cadbury celebrates iconic taste in new global campaign, starting with Piccadilly lights takeover
LONDON, UK – Cadbury doubles down on realness in its newest global campaign “It could only be… Cadbury Dairy Milk”.…
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Campaign Spotlight
Strength baked in: Hovis rekindles its iconic legacy in first brand campaign since 2008
LONDON, UNITED KINGDOM – Hovis, one of Britain’s most cherished heritage brands is entering a new era while honoring the…
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Campaign Spotlight
VCCP, Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads
LONDON, UK – Kwik Fit launches its latest campaign created by its agency of record VCCP, Road Happy. The digital out of home campaign…
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Campaign Spotlight
Walkers April Fools’ packaging prank sparks fan reactions
LONDON, UK – Londoners were left doing a double-take at Walkers’ latest billboard, revealing an unexpected flip in packaging colors:…
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