LONDON, UK – VCCP, the global creative powerhouse known for propelling challenger brands into the cultural spotlight has officially promoted David Masterman to the role of Executive Creative Director. It’s a move that further amplifies the agency’s creative momentum, especially as it rides high on recent accolades, including being named both the UK and Global Integrated Agency of the Year by Campaign.
With a portfolio that boasts a surrealist’s flair and a pop culture punch, Masterman has been quietly (and sometimes wildly) shaping the VCCP creative universe since joining the London shop in 2018. If you’ve ever chuckled at motorbike riding cows or been delighted by a speedboat driving walrus, chances are, Masterman had a hand in it. Under his creative direction, Virgin Media O2’s ads have taken viewers on unexpected journeys – ones that blur the line between brand storytelling and cultural moment making. From Domino’s yodelling pizza lovers to Maynards’ unleashed juice antics and the sky high ambitions of easyJet, his work has proven that advertising can be both irreverent and resonant.
In a career spanning DDB, Fallon, BBH and more, David has created award-winning work for some of the world’s most iconic brands, including Audi, Ben & Jerry’s, BBC, Drench, Levi’s, Lynx, Skoda, Tango, Umbro, Volkswagen and Johnnie Walker. His work has been recognised by all the major awards shows, including an impressive 40 D&AD Pencils.
Chris Birch and Jonny Parker, Joint Chief Creative Officers (UK) at VCCP, said: “Dave has this rare ability to take the surreal, the bold and the downright hilarious and turn it into something that lives in people’s heads. His work doesn’t just win awards – it populates culture. He’s a creative leader who inspires, elevates and pushes for better every time, and we’re lucky to have him. Timothy Taylor’s all round!”
David Masterman, Executive Creative Director at VCCP, added: “This place is special. We get to make the kind of work people actually talk about, and that’s always been the goal. I’m beyond chuffed to step into this role and keep building on everything we’ve started.”
