Omnicom Media (OM), an Omnicom (NYSE: OMC) Connected Capability, has appointed Agelica Hao to the newly created role of Chief Growth Officer in China. She is responsible for driving OM China’s growth strategy, leveraging the organization’s data, strategy, and connected capabilities to build an integrated growth platform powered by Omni, Omnicom’s AI-driven marketing intelligence platform.
In her role, Agelica will lead teams across New Business Development, Performance Strategy, Content and Creative Solutions, Media Capabilities, and Corporate Communications, while working closely with strategy, data, and agency brand teams to drive sustainable, measurable, and scalable growth for OM China. She is based in Shanghai and reports to China CEO Joey Zhao.
Agelica brings more than 20 years of experience in media and marketing, spanning media agencies, digital platforms, and research and consulting organisations, including Alibaba Group, Publicis Groupe, and Kantar Millward Brown. Most recently at Publicis Groupe, Agelica spearheaded the expansion of agency services beyond traditional media into data, technology, creativity, content, and CRM, delivering integrated solutions tailored to clients’ business needs.
With deep cross-category expertise honed across beauty, FMCG, mother-and-baby products, healthcare, and automotive, Agelica has successfully applied scalable growth models that help clients move beyond category-specific thinking and identify new growth opportunities.
“As AI continues to transform the marketing landscape, clients are increasingly looking beyond media services for partners who can drive broader business growth. Agelica brings a rare combination of strategic vision, client leadership, and cross-functional integration expertise, with a proven ability to connect data, technology, and business objectives. Her appointment will further strengthen our ability to translate connected capabilities into tangible business outcomes, helping clients achieve more sustainable, high-quality growth in an increasingly dynamic marketplace,” OM China CEO Joey Zhao commented,
The marketing industry is entering a new era shaped by data and AI, and OM is uniquely positioned to lead with its differentiated strengths in technology, data, and talent. I look forward to working closely with our teams to unlock the full value of these capabilities, develop forward-looking and market-leading growth solutions, and deliver measurable business impact for our clients while fostering continuous innovation and long-term growth across the organization,” Agelica added,
“Agelica’s appointment reflects the promise behind Designed for Growth: building the systems, platforms and capabilities our clients need to grow” said Garth Farrar, EVP, Growth.
“Across APAC, we are continuing to invest in the talent, technology and connected capabilities that enable us to create more client-centric growth solutions. With Agelica focused on supporting China as part of our growth organization, we are strengthening our ability to deploy those capabilities in one of the region’s most dynamic and important markets, in a way that is modular, intelligent and tailored to each client’s ambition. It is exactly how we turn complexity into opportunity and deliver measurable growth for our clients.”
