BANGKOK, THAILAND – KFC Thailand has once again demonstrated its cultural relevance and creative prowess with a viral campaign that’s winning hearts across the nation and the internet. In an inspired collaboration with Butterbear, the brand has introduced “Nong Noey,” the adorable, idol-like character affectionately dubbed the Daughter of KFC Thailand. With her iconic fried chicken like hands, Nong Noey is captivating fans.
The campaign took flight when fans endearingly called “Mum-Mhees” began to notice Nong Noey’s cartoonishly crispy hands, drawing comparisons to KFC’s signature fried chicken wings. What began as a playful joke quickly evolved into a full fledged meme with creative fan content and sparking a wave of engagement. In true KFC style, the brand embraced the moment with humor and flair, transforming this viral sensation into a fully realized campaign, complete with collectible packaging, limited edition merchandise and a nationwide celebration.
Nong Noey, brought to life through the charm of Butterbear’s storytelling and design, is portrayed as the beloved daughter of Colonel Sanders himself, under the caring eye of “Dad Bear.” Her cheerful, quirky personality mirrors the fun-loving identity of KFC Thailand, making her the perfect ambassador for a campaign centered on joy, community, and of course, finger-lickin’ good chicken.
From May 30 to June 25, 2025, KFC fans can participate in the “KFC x Butterbear” campaign by collecting exclusive items and experiencing the cuteness of Nong Noey firsthand. Highlights include:
- Porjai Bucket Meal Set (199 Baht): Comes with a limited-edition KFC | Butterbear bucket and red sticker version.
- The Box Menus: Every purchase includes a collectible KFC | Butterbear box.
- Imm Kuum 2 Meal Set (99 Baht): Includes the white version of the exclusive sticker.
Beyond the collectible packaging and meal promotions, KFC Thailand has created immersive brand moments bring Nong Noey’s world to life. The centerpiece of the campaign is a 4.5-meter-tall Nong Noey figure in a giant KFC bucket, displayed at Emsphere’s front courtyard from May 30 to June 5.
Additionally, KFC is lighting up 508 digital screens nationwide with Nong Noey’s animated presence, ensuring fans can’t miss her charm whether they’re commuting, shopping or dining out.
As a special treat, fans have the opportunity to join the “Meet & Eat: Fried Chicken and Hugs from Nong Noey” event, a limited access experience set for August 8, 2025, at Emsphere. Customers who order select meals via the KFC App stand a chance to win passes to this exclusive fan meet.
Those visiting select KFC locations – CentralWorld, Central Rama 9, Big C Place Ratchada, Seacon Square Srinakarin, Seacon Bangkae, and Siam Square One will also be greeted by life size standees and charming entrance mirrors decorated with Nong Noey decals.
Patra Patrasuwan Associate Marketing Director KFC Thailand, said “KFC Thailand is delighted to announce our collaboration with Butterbear, introducing Nong Noey, which has a strong local and international fanbase as the Colonel’s newest companion. We believe she is the perfect choice given her iconic fried-chicken-hand imagery, which resonates well with our brand’s desire to bring joy and happiness to everyone in Thailand. We hope this campaign will create a delightful experience for all Mum-Mhees altogether with fried chicken lovers nationwide.”
See the cuteness of Nong Noey as the Daughter of KFC Thailand at #KFCxButterbear and
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