LAS VEGAS, USA – HeimatTBWA\Germany locked in two Grand LIAs in the first batch of winners from the 2025 London International Awards.
The Production & Post-Production jury, led by PRETTYBIRD VP for Talent Strategy and Executive Producer Candice Dragonas, awarded the Grand LIA to HeimatTBWA\Germany for HORNBACH’s “No Project without Drama.”
Similarly, the 2025 Music & Sound jury, headed by Bumblebeat São Paulo CEO and Head of Audio Lucas Sfair, also awarded the Grand LIA to the same work.
HORNBACH’s campaign film rejects the DIY industry’s “everything goes smoothly” promise by embracing the inevitable drama of every project. Presented as an epic theatre piece, the film highlights the struggles, setbacks, and triumphs of DIY, paying respect to those who take on the challenge.
The film was directed by Lope Serrano and produced by Tempomedia, with music recorded by a 40-member orchestra in Berlin and sound design from Supreme, while Katalyst handled post-production.
CREDITS
Entrant: HeimatTBWA\ Germany, Berlin
Brand: HORNBACH
Title: “No Project without Drama”
Corporate Name of Client: HORNBACH Baumarkt AG
Client Company: HORNBACH Baumarkt AG, Bornheim, Germany
Chief Marketing Officer: Karsten Kühn
Client Head of Global Brand Marketing: Thomas Schnaitmann
Client Head of Brand Marketing: Julia Post
Media Company: Mediaplus, Munich
Agency: HeimatTBWA\ Germany, Berlin
Agency CEO: Maik Richter
Agency Head Creative: Guido Heffels
Agency Creative Director – Copy: Luis Jähner
Agency Creative Director – Art: Christopher Kümmerer
Agency Copywriter: Sandra Wulkow
Agency Senior Art Director: Fabian Lange
Agency Art Directors: Marina Emelianov / Ivan Derr
Agency Producer: Kerstin Heffels
Agency Account Supervisor: Peter Hunger
Agency Account Director: Léa Böhm
Agency Account Manager: Tabea Makosch
Production Companies: TEMPOMEDIA, Berlin / Canada, Barcelona
Production Company Director: Lope Serrano Sol
Production Company Head of Production: Ramojus Petrauskas
Production Companies Executive Producer(s): Vera Portz / Victor Mata Noguera
Production Company Producer: Birgit Damen
Production Company Line Producer: Tadas Vaitmonas
Production Company Assistant Producer: Clemens Mosick
Production Company Cinematographer: Niklas Johansson
Production Company Designer: Nathan Parker
Production Companies Art Director(s): Emilija Einoryte / Greta Vileikyte
VFX Company: Katalyst, Berlin
VFX Company Supervisor: Steffen Röthinger
VFX Company Producer: Tom Schönian
Edit Company Editor: Carlos Font Clos
Grading Company: Metropolitana, Barcelona
Color Company Grading: Marc Morato
Sound Design Companies: Supreme Music, Berlin / Fridge Audio, Berlin
Sound Design Producer: Julia Moya
Sound Design Company Sound Engineer: Juan Moreno
Sound Design Company Sound Mixer: Markus Stemler
Sound Design Company Composer: Sebastian Schütze
Sound Design Company Sound Mix: David Arnold
Music Production Company Creative Lead: Florian Lakenmacher
Music Production Company Choir Arrangement: Bogdan Dück
Service Production Company: Magic, Vilnius
Casting Company: BLOOM Casting, Berlin
Casting Company Styling: Charlotte Chadwick
Performer: Felicia Spielberger
Hair & Make-Up: Aurelija Krebsaitė
adobo Magazine is an official media partner of LIA 2025.
