Campaign SpotlightPress Release

H&M reveals ‘Brasserie Hennes’ – where fashion is for everyone, and Naomi Campbell is your host

STOCKHOLM, SWEDEN — Fashion retailer H&M is proud to reveal the wonder of Brasserie Hennes in a brand-new film. Brasserie Hennes is a fictional fashion destination that encapsulates Paris’ iconic Brasserie culture, and where better to watch the magic of Paris unfold? All are invited to sit in the open air and watch exceptional style parade the streets. In an evolution of the Hôtel Hennes universe, Brasserie Hennes promises new adventures. Here, fashion is for everyone, and anything can happen.

Naomi Campbell plays the Parisian fashion insider, who is joined at Brasserie Hennes by inquisitive tourist, model Jill Kortleve, who just landed in the fashion capital. Coffee in hand, Campbell and Kortleve watch as fellow cast mates, creator-couple Young Emperors, model Jordan Barrett, model Paloma Elsesser and Influencer twins Molly and Reese Blutstein, stride the cobbled streets in the best of H&M AW22. Directed by Bardia Zeinali, the film celebrates Paris, bringing fashion inspiration to all.


“It’s a pleasure to work with H&M on this film inspired by a city so close to my heart. Great fashion should be for everyone, and it’s amazing to see this campaign champion that,” said Naomi Campbell.

The AW22 collection is an embodiment of Parisian style: classic, confident and interchangeable. City-staples such as miniskirts, sharp overcoats and boots (from western to knee-high) are essentials. Warm tones of oranges, reds and burgundy harmonize with check on-check styling, and personality shines through the collection with sparkling accessories, macro tote style bags and chunky, expressive knits.

“Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We’re delighted to bring the wonder of Paris to H&M and we can’t wait to share it with you all,” said Ann-Sofie Johansson, creative advisor at H&M.

Not only that, but H&M also brought to life the magical world of Brasserie Hennes in the Philippines, by collaborating with Wildflour Restaurant as they transformed a part of their Greenbelt 3 Makati City branch.

H&M would like to create a memorable experience that is worthy of sharing in your social channels. As all are invited to sit in the open air and enjoy the scene, service, and the fun world of Brasserie Hennes starting September 13 to 25.

For more updates, tune in at H&M Philippines Facebook and Twitter page.

Partner with adobo Magazine

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