BBDO Guerrero/Proximity Philippines’ CCO and Chairman David Guerrero makes an appearance at the Palais du Festivals on June 21. He joins a three-man panel discussing the golden days of British advertising and its impact 30 years later.
Moderated by Caroline Marshall, editor of Haymarket Brand Media, the panel also include Mark Denton, creative director and commercials director of Coy! Communications, and Piyush Pandey, executive chairman, creative director for Ogilvy South Asia, and a member of Ogilvy & Mather’s India Board, Mumbai.
Guerrero appears on behalf of BBDO Asia Pacific, where he leads its Creative Council.
The session, entitled “Campaign Lessons From When Soho’s Mad Men Ruled The World”, tackles the rise of London as the world centre for great advertising and the breakthrough work for brands such as Hovis, Birds Eye, Parker Pens, Fiat and Heineken.
Tha Cannes Lions website sets the tone by saying, “The 70’s were confident times, with a plethora of talent out there to take advantage. Campaign’s discussion panel will inspire delegates with lively discussion on what today’s high flyers from around the world can learn from the admen of the past.”
Guerrero graduated from the University of Sussex and the School of Communication Arts. He began his career in London with stints at Ogilvy & Mather, BMP and Ayer Barker before heading out to Britain’s former colony Hong Kong, where he helped relaunch the territory’s airline Cathay Pacific.
