Campaign SpotlightFashion

IKEA Singapore Introduces ALLËNKI: The mose useful piece of jewellery you’ll ever own

Age-old function meets new-age fashion. IKEA Singapore and The Secret Little Agency turn the trusty IKEA allen key into something only a fool would throw away.

For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job, and disappears into a drawer never to be seen again. 

Today, the most hardworking tool from IKEA finally gets its moment in the spotlight. Meet the ALLËNKI. Taking on a new form, with an iconic new look that will turn heads, as well as screws. Raw, grungy, and unapologetically functional, this new look for the iconic allen key incorporates the visual language of modern aesthetics and contemporary streetwear. 

Crafted in the aesthetic language of industrial, new-age jewellery, the allen key now hangs from a chain like a charm, while still working like a charm. It’s not a replica, nor is it just a novelty wearable piece. It’s a real, working allen key – always ready to put your next IKEA product together. 

Sponsor

Whether or not the ALLËNKI will be available in stores is still uncertain, but one thing’s for sure: it won’t be tucked away or tossed aside in any home, anymore. 

Partner with adobo Magazine

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