IKEA
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Campaign Spotlight
IKEA celebrates the role of its furniture in toddlers’ first steps in ‘Supporting First Steps’
DUBAI, UAE – Staying true to its mission of “Creating a Better Everyday Life for the Many People,” Al-Futtaim IKEA…
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Campaign Spotlight
Dentsu Indonesia’s Bonding Instruction for IKEA transforms furniture assembly into meaningful family experiences
KUALA LUMPUR, INDONESIA – Dentsu Indonesia has revolutionized product building time into lasting experiences for Indonesian families with Bonding Instruction…
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Campaign Spotlight
Sleep meets design: IKEA and MRM Madrid invite you to Design Your Sleep While You Sleep
MADRID, SPAIN — On World Sleep Day, IKEA and MRM Madrid are reimagining the way we rest by letting you…
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Campaign Spotlight
Ikea launches new spot by Bacon and Try on sleeping poorly, underlines those who struggle to sleep in bed
OSLO, NORWAY — It’s not always easy getting a good night’s sleep. In fact, one in three Norwegians sleep poorly in…
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Awards News
This is a Silver Lion: Ogilvy Manila and OMD Philippines bring home a Silver Media Lion for IKEA campaign
CANNES, FRANCE — Ogilvy Manila and OMD Philippines’ integrated campaign for Swedish furniture giant IKEA just won a Silver Lion…
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Brand & Business
IKEA supports LGBTQIA+ community with 100% donation of rainbow bag Proceeds
MANILA, PHILIPPINES –— IKEA believes that better everyday life must be accessible to everyone, regardless of gender, sexuality, nationality, age,…
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Press Release
Ikea Singapore launches witty April Fool’s campaign that points to our ‘invisible’ yet convenient home solutions
SINGAPORE — Shoes upon shoes “conveniently” stacked up against the wall, heaps of unwashed or unfolded clothes chucked aside “for…
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Brand & Business
Ikea Philippines strengthens commitment to quality but affordable pieces with price reduction
MANILA, PHILIPPINES — Swedish home furnishing brand IKEA announces even lower prices on 430 of its most loved products starting March…
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Brand & Business
IKEA launches AI assistant on GPT Store for personalized design solutions
LEIDEN, NETHERLANDS — IKEA, the world-renowned leader in home furnishing solutions, has launched a new IKEA AI assistant, an AI-powered…
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Brand & Business
Ikea Philippines donates PHP1.2M soft toy sales to Better World Smokey Mountain
MANILA, PHILIPPINES — IKEA Philippines recently donated over PHP 1.2 million to Better World Smokey Mountain (BWSM), a community center…
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adoboPicks
The world’s first carbon-negative ad, a horror-like reminder, and a special Filipino Christmas shine in this week’s top ad stories
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Brand & Business
IKEA rolls out anniversary raffle promo with Arthaland, giving Family members a chance to win a sustainable condo
MANILA, PHILIPPINES — To celebrate two years of IKEA Pasay City, IKEA is giving away a fully furnished sustainable home…
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New Business
The Secret Little Agency wins creative mandate for Ikea Singapore
SINGAPORE — Following a highly competitive closed-door pitch, IKEA Singapore has appointed independent creative agency The Secret Little Agency as…
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