Campaign SpotlightPress Release

Jollibee extends the narrative to the Filipino audience with #MyKwentongJollibee campaign

MANILA, PHILIPPINES — For 45 years, fast food giant Jollibee has been part of the everyday lives of Filipinos – whether it be celebrating a Jollibee Kids Party, going on a first date, or simply bonding with family and friends to celebrate small and big milestones. Along with its best-tasting food like the Chickenjoy, Jolly Spaghetti and Yumburgers, customers have fond memories of how Jollibee has made a lasting impact on their lives.

As Jollibee celebrates its 45th anniversary this year, the brand opens its doors for everyone to share their own Kwentong Jollibee with the world.

“We recognize that most, if not all, Filipinos have had memorable experiences with Jollibee in different stages of their lives – may mga kwentong nakakakilig, nakakatuwa, at nakaka-inspire. Building on the highly successful Kwentong Jollibee series, we wanted to give everyone the opportunity to share the joy by telling their own story, in their own words, through #MyKwentongJollibee,” said Dorothy Dee-Ching, VP and Marketing Head of Jollibee.


With #MyKwentongJollibee, people from all walks of life and from anywhere in the world can share their unique, happy, and inspiring tales. They can simply post a photo or video of their favorite Jollibee memories on Facebook, Twitter, Instagram, or TikTok, write a short or long story in the caption, add the hashtag #MyKwentongJollibee, and tag Jollibee’s official accounts. By posting their story, they will also have the chance to be featured in the #MyKwentongJollibee series.

For more information, watch this short video, and like, subscribe, or follow Jollibee’s social media accounts for updates.

So, what are you waiting for? Post your most memorable stories and invite your family and friends to do the same thru #MyKwentongJollibee to share the joy!

Partner with adobo Magazine

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