LONDON, UK – KFC and cult London based label ARIES unveil Gravy Drip, a ten piece capsule collection that drapes streetwear in irony and liquid gold. This limited edition drop is a sartorial ode to one of Britain’s most beloved condiments: KFC’s iconic gravy.
Launching exclusively on ariesarise.com from 9:00 a.m. BST on June 4, the collection redefines what it means to wear your cravings on your sleeve. Priced between £12 and £1,400, the Gravy Drip range is an ambitious fusion of conceptual design and comfort food culture.
“When we thought about bringing the nation’s gravy obsession into the world of fashion, we knew there was only one brand iconic and fearless enough to do it with us – ARIES. This is more than just a collab, it’s the ultimate gravy drip, a love letter to our liquid gold,” said Phoebe Syms, Brand Manager at KFC UK & Ireland.
“We wanted to create something beautifully executed with a subtle touch of irony” said Sofia Prantera, Founder of ARIES. “The idea of reverence, ritual, and indulgence evoked the spirit of a Roman feast and a celebration of excess.”
With artfully surreal imagery by famed photographer Douglas Irvine – whose lens has captured icons – the creative evokes Renaissance opulence with a surreal edge. Think Caravaggio if he swapped his fruit bowls for family buckets.
The set launches exclusively on ariesarise.com.
