Campaign SpotlightPress Release

KFC Singapore and Havas Media reveal spectacular 3D ad campaign for ETC Burger

SINGAPORE — KFC Singapore has partnered with Havas Media Singapore and Plan B Media to unveil an innovative 3D anamorphic campaign for KFC’s ETC (Extra Tasty Crispy) Burger. This collaboration promises an immersive and unforgettable experience for viewers as part of the highly anticipated ETC Burger launch.

Crafted with 100% chicken fillet nestled in a soft brioche bun, topped with crisp pickles and KFC’s secret sauce, the ETC Burger has been making waves since its recent debut at all KFC outlets across the island. To mark the occasion, KFC hosted the Ultimate Burger Takeover at PLQ Mall from April 26 to 28, treating fans to a burgers-only menu and an immersive burger-themed experience through photogenic installations, limited edition merchandise, and fun games.

Building on the success of the ETC Burger launch, KFC is now gearing up for its next big move with an upcoming anamorphic ad buy at Wilkie Edge and Ten Square. Scheduled to run from June 06 to 26, the ad buy will showcase the iconic ETC Burger in a larger-than-life format across synchronized dual screens with captivating 3D effects.


Viewers can expect to witness the grand entrance of the ETC Burger on a KFC red carpet across both screens. The ad will also highlight the burger’s irresistible features, including fresh pickles, extra crispy taste fillet, and KFC’s secret sauce, promising an extraordinary sensory experience for all.

“We’re always on the lookout for new and inventive ways to elevate the KFC experience, pushing creative boundaries to captivate audiences,” said Juliana Lim, Senior Director for Marketing and Innovation at KFC Singapore. “With our commitment to providing the best chicken burgers in town, the ETC Burger represents our dedication to continually improving and enhancing our menu offerings.”

“We are thrilled to bring the ETC Burger to life in a truly spectacular way and create more unforgettable moments that resonate with consumers and KFC fans alike!” added Kelvin Goh, Senior Media Director at Havas Media Singapore.

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