KFC x Mister Potato serves up a new Rasa Malaysia collaboration

This Merdeka and Malaysia Day season, two of Malaysia’s most beloved brands are joining forces for the very first time. KFC Malaysia and Mister Potato proudly present the KFC x Mister Potato Series, a limited-time collaboration that brings together the bold flavors, signature crunch and unmistakable tastes generations of Malaysians have grown up loving, creating a Rasa Malaysia made for Malaysian taste buds.

Hanim Mazam, Chief Marketing Officer, KFC Malaysia said:

“KFC has always been proud to be a part of everyday Malaysian moments, and this Merdeka and Malaysia Day season, we wanted to bring Malaysians something that truly reflects the flavors they love.”

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“Malaysians can never get enough of flavors that are packed with bold spices, fiery heat and satisfying crunch. With a deep understanding of Malaysian tastes, we knew Mister Potato was the perfect partner to create new and unexpected flavor experiences for our fans. Together, we’re bringing two home-grown favorites into one GabunganTerangup, made proudly for Malaysian taste buds.”

A Collaboration Made for Malaysian Taste

For decades, KFC has been synonymous with Malaysia’s best fried chicken, while Mister Potato has become one of Malaysia’s most recognisable snacks with its bold flavors and unmistakable crunch. While each has earned its place as a favorite in its own right, the KFC x Mister Potato Series marks the first time these two iconic brands have come together.

The result is a collaboration inspired by what Malaysians love most: bigger crunch, bolder flavor and familiar favorites brought together in unexpected ways. From the first bite to the last crunch, every element of the KFC x Mister Potato Series is designed to deliver a flavor experience that’s unmistakably Malaysian.

Introducing the KFC x Mister Potato Series, A Limited-Time Collab

Leading the collaboration are two exciting limited-time creations:

Spicy Potato Crisp Crunch / Ayam Berapi Kentang Rangup: combines KFC’s signature crispy chicken with the bold crunch of Mister Potato Syok Wave Fiery Fried Chicken chips, creating a satisfying explosion of spicy flavor and irresistible texture.

Keeping it true to Rasa Malaysia, the 1-pc Combo is served with rice — a familiar pairing that many Malaysians know and love.

Spicy Potato Crisp Burger / Burger Berapi Kentang Rangup: gives KFC’s iconic Zinger burger a crunchy upgrade, layering juicy chicken with Mister Potato Syok Wave Fiery Fried Chicken chips for a bite that’s bold, crunchy and packed with flavor.

The Crispiest Collab Continues

The collab doesn’t stop at KFC restaurants.

As the collaboration continues into the Malaysia Day season, Mister Potato extends the Gabungan Terangupexperience beyond the restaurant with the launch of the new Mister Potato Syok Wave x KFC Cheezy Wedges Flavor Chips.

Inspired by KFC Malaysia’s much-loved Cheezy Wedges, the limited-edition flavor captures the rich, cheesy taste of the iconic side in Mister Potato’s signature chips, giving Malaysians another delicious way to enjoy the collaboration beyond the restaurant.

How Yuan Yi, Chief Marketing Officer, MAMEE-Double Decker (M) Sdn Bhd said:

“When two Malaysian favorites come together, we knew we couldn’t just play it safe. KFC Cheezy Wedges is already a taste Malaysians know and love, so in true MisterPotato style, we decided to give it our own crunchy twist. This time, we’ve brought that iconic cheesy flavor into both our signature Mister Potato Crisps and Syok Wave Chips, each delivering its own distinctive crunch. That’s what makes this collaboration special — taking a flavor people already love and turning it into a completely different snacking experience.”

Turning a Collaboration into a Mission

To launch such an unexpected crossover, Mister Potato’s in-house creative team, together with KFC and VML, took an equally unexpected creative approach.

Instead of revealing the collaboration outright, the campaign unfolded through a playful, heist-inspired narrative, inviting Malaysians to piece together clues before the big reveal. Secret-agent communications, surveillance-style teasers and mission-inspired storytelling transformed the launch into an interactive journey, building intrigue around what would become the ultimate Gabungan Terangup.

The campaign extends across film, digital, social, retail and in-store experiences, turning a product launch into a cultural conversation and inviting Malaysians to discover, share and celebrate the collaboration together.

Bringing Gabungan Terangup to Life

The integrated campaign was developed through VML’s capabilities across Brand Experience (BX), Customer Experience (CX) and Commerce, bringing the co-developed idea with Mister Potato’s in-house creative team to life across multiple touchpoints from awareness to purchase. True to VML’s Human-First philosophy, the campaign was designed around how Malaysians naturally discover, share and celebrate stories together — ensuring that even a mystery-driven, multi-brand collaboration felt intuitive and personal at every step of the journey.

Speaking on the campaign, Karen Koay, Head of Digital Experience & CX, VML said: “When two powerhouse brands collide, the story needs to resonate far beyond a new flavor campaign. By bringing together VML’s capabilities across Brand Experience (BX), Customer Experience (CX), and Commerce, we were able to turn this iconic launch into an immersive story—from the mystery heist teaser phase right down to the frictionless purchase moment on the KFC app, in-store and in retail. It’s a testament to what VML does best: building connected brands that drive growth, whether for one iconic name or two working in tandem. It’s a holistic experience designed to connect with fans at every single touchpoint, driving both cultural buzz and commerce seamlessly.”

The KFC x Mister Potato Series is available for a limited time, from 12 August, at participating KFCrestaurants nationwide via dine-in, takeaway, self-collect, delivery and the KFC app.

The Mister Potato Syok Wave x KFC Cheezy Wedges Flavor Chips will also be available nationwide at selected retailers and will be available at KFC early September while stocks last, extending the collaboration in both our restaurants and retail space.