Campaign SpotlightPress Release

‘Step into doors of discovery’ as Krisflyer turns 25

SINGAPORE — KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled “Celebrating 25 years of making every experience miles better,” created with TBWA\Singapore and Cutscene. The 60-second feature will run across Instagram, Facebook and YouTube.

This heartwarming coming-of-age film follows the journey of a young girl who fearlessly steps through life’s different doors as she navigates the tapestry of diverse experiences while capturing a snapshot of the rewards KrisFlyer offers.

From the youthful thrill of experiencing her first plane ride to the wonder of a glamping trip, and from discovering her style to sharing quality time with her dad on a yacht, the film narrative is beyond a mere cinematic journey, as each scene transforms each moment into a memory reflecting how the brand has grown alongside her.


Much more than a film, this one-minute narrative is a tribute to KrisFlyer’s evolution from a Frequent Flyer Programme to a lifestyle rewards program and a steadfast companion for many. Since 1999, KrisFlyer has been uniquely associated with travel and experiences. Today, it has been seamlessly integrated into everyday life, enhancing experiences beyond the skies, rewarding members for being explorers, and truly making every experience miles better.

Loo Yong Ping, Deputy Executive Creative Director at TBWA\Singapore said, “More than a film, our goal was to capture KrisFlyer’s evolution through the lens of the little girl and her dad. This is undeniably a milestone worth celebrating.”

KrisFlyer empowers members to earn and redeem miles — not just when flying, but also when indulging in passions and experiences, including dining, shopping, and exploring.

To learn more about the promotion, visit the official website here.


Client: Singapore Airlines
Creative agency: TBWA\Singapore
Production: SixToes TV, Cutscene


Eleni Sardi, Group Brand Director

Justine Chng, Brand Director

Charmaine Lim, Associate Brand Director

XiWen Ng, Project Manager

Tess Lam, Project Executive

Gladys Tan, Brand Executive

Abhinit Argawal, Senior Strategy Director

Jin Wong, Senior Strategist

Loo Yong Ping, Dep. Executive Creative Director

Germaine Chen, Associate Creative Director

Emilia Tan, Copywriter

Joash Thum, Art Director

SixToes TV

Sariyanti Sannie, Executive Producer & Head of Production

Gabriel Li, Producer

Mona Chua, Senior TV Producer


Tariq Mansor, Director

Zulhairi, DOP

Paul Tang, Executive Producer

Rachel Leong, Senior Producer

Fiona Ng, Producer

Partner with adobo Magazine

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