Campaign SpotlightPress Release

MG Motor and Havas Middle East launch MG ONE with celebration of rhythm in partnership with Shahyn

DUBAI, UAE — MG Motor, in collaboration with its regional agency Havas Middle East, has launched the all-new MG ONE with a new and unforgettable musical tune. The “Driven by ONE Voice” campaign celebrates the profound role a car plays beyond mere transportation as it evolves into our private sanctuary, a platform for self-expression, and a haven of boundless freedom. MG Motor partnered with Arabic hip-hop sensation Shahyn to craft a music video encapsulating this vibrant spirit. The music video reached over 600,000 organic views on YouTube and counted hundreds of millions of impressions across social media platforms.

The launch of The MG ONE aims to position this high-tech sporty mid-size model as the epitome of style and excitement in the compact SUV segment.  The athletic look it embodied, coupled with its unique 30” screen in addition to other premium features, established an unparalleled connection with people’s passions, setting us in a league of our own. 

This campaign highlights the brand’s unwavering dedication to the “Driven by Passion” motto, igniting a fervor for MG Motor in the hearts of enthusiasts around the world.

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