NEW YORK, USA — The NBA debuted its Christmas Day brand campaign, Jingle Hoops Regifted, an animated remix of the league’s popular 2013 Jingle Hoops commercial. Jingle Hoops Regifted is now streaming across all NBA social media platforms and in the NBA App. The spot premiered during the Emirates NBA Cup East quarterfinal matchup between the Orlando Magic and the Milwaukee Bucks.
The new campaign opens with a familiar shot of five players practicing three-pointers to the tune of the Christmas classic “Jingle Bells.” The cast, reimagined as animated action figures, includes three players also featured in the original 2013 ad, Stephen Curry (Golden State Warriors), Kevin Durant (Phoenix Suns) and LeBron James (Los Angeles Lakers), now joined by Luka Dončić (Dallas Mavericks) and Jayson Tatum (Boston Celtics).
As the players put up shots, they are interrupted by Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Nikola Jokić (Denver Nuggets), Tyrese Maxey (Philadelphia 76ers) and Victor Wembanyama (San Antonio Spurs), who all boldly swoop in to play out a new melody. A toy figurine of ESPN’s Malika Andrews and a bobblehead of NBA on ABC’s Mike Breen also appear, providing commentary on the chaos.
Jingle Hoops Regifted was produced in collaboration with Translation and directed by Dave Scanlon with live-action and animation by Passion Pictures. In addition to the 30-second ad, the campaign will feature four 10-second vignettes and will be extended through complementary out-of-home, digital, social and audio assets.
The NBA will feature five games on Christmas Day (Wednesday, December 25/Thursday, December 26 PHT) for the 17th year in a row, with select games available across NBA TV Philippines, Pilipinas Live and Setanta Sports, and all matchups available on NBA League Pass. The NBA on Christmas Day will tip off with the Spurs facing the Knicks in a first-time matchup on Christmas Day (1:00 am PHT). A special alternate cast of the game, titled Dunk the Halls, will appear on ESPN2, Disney+ and ESPN+, marking the first animated presentation of an NBA game.
The Christmas Day slate continues with a 2024 Western Conference Finals rematch between the Mavericks and Timberwolves (3:30 am PHT), followed by the 76ers visiting the defending NBA champion Celtics (6:00 am PHT) on NBA TV Philippines and Pilipinas Live and the Warriors hosting the Lakers (9:00 am PHT) on Setanta Sports. The Christmas Day schedule will conclude when the Suns host the Nuggets (11:30 am PHT).
