Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean Portal, a new format which redefines how brands show up in the real world.
Developed by Ocean Studio and Ocean Labs, the Portal transforms high-footfall indoor environments into immersive, walk-in experiences, placing audiences at the centre of the story.
The Portal launches in the UK at London’s Battersea Power Station this week with a bespoke entertainment showcase and content produced by Ocean Studio. It includes an interactive game with audio which challenges players to jump from floating ice blocks before they melt.
Measuring 4.5 meters wide x 3 meters high, the freestanding half cube stage is composed of five high definition LED screens – three interior including the floor and two on the exterior. The Portal is equipped with Ocean Labs technology, including real-time motion tracking and mixed reality, and features Ocean Studio’s 3D DeepScreen capability. It is powered by high performance gaming and film industry hardware including Unreal Engine and Unity.
Brands and agencies can book the Portal either as an exclusive, custom-built installation for a single activation, or as part of a curated tour concept, allowing multiple advertisers to share scheduled time slots at a single high footfall location. These can include retail destinations, shows and festivals, transport hubs and stadiums.
Using LiDAR technology and structured light cameras, audiences can interact with the content displayed in real time. Integrated sensors track movement, allowing brands to respond dynamically to both individual gestures and group responses. Data from these interactions can be used for analysis and brand learnings, whilst the on-screen content can be extended across social media as part of integrated campaigns.
Ocean Outdoor UK CEO Nick Shaw said: “Ocean Portal redefines DOOH as we know it. It’s a cornerstone of our evolving innovation program to design and develop big experiential environments that serve as programmable stages. Rather than asking audiences to stop and look, the Portal invites them to step inside, becoming active participants. For brands, it’s a flexible, fully mobile experience zone which integrates premium screen inventory, physical space and real-time virtual production into a single, hybrid offering.”
The Portal is also available to brands and agencies in the German market.
Last year, Ocean unveiled Ocean Showcase, another freestanding DOOH format built for outside spaces. The Showcase made its debut at Westfield Stratford City in partnership with Warner Bros. Pictures UK, who presented a bespoke 3D version of their Superman film trailer with soundtrack.
Technical Information
Actual size: 4.5 meters wide x 3 meters high
Net weight on site: 5.7 tons
Build and screen provider: LED Studio
Ocean Portal is a modular system, meaning it can be built in different configurations depending on use case and environment, allowing for a maximum two-sided square of 4.5 meters (each side), or rectangular shapes up to 2.5 meters x 6.5 meters.
Engineered for durability, the Portal supports heavy loads, including vehicles and full-scale models. This enables brands to combine live product demonstrations with digital and cinematic effects, all within a single immersive space which is fully accessible.
The system uses a 2.6 mm pixel pitch with advanced glue-on-board technology to ensure exceptional durability, producing less heat, reduced reflections and improved protection against dust and moisture. With an especially high refresh rate, the setup is also ideal for on-camera shoots and virtual productions. Unlike conventional installations, the Portal is fully LED-based, guaranteeing significantly higher brightness and image quality. The structure is freestanding, scalable, and can be quickly assembled and dismantled to suit a wide range of indoor locations.
