ONE/SIZE has partnered with Fred & Farid Paris, an independent international creative agency, to launch their newest innovation, Oil Sucker Liquid Blotting Paper Spray, with a precision-engineered and performance-focused Formula 1-inspired campaign. The work marks ONE/SIZE’s first collaboration with a major international creative agency – a deliberate signal that one of beauty’s most organically built brands is ready to operate at a different scale.
The timing is intentional. Beauty advertising is in the midst of a significant recalibration. After years of raw, creator-native content dominating the conversation, a new generation of brands is proving that viral credibility and cinematic brand-building are not mutually exclusive. ONE/SIZE, a socially native brand whose viral On ‘Til Dawn Setting Spray ranks as the number one makeup product in the United States by total net sales (YipitData, October 2025-March 2026) and whose brand has ascended to Top 4 makeup brands at Sephora in the United States (YipitData, 2025) – is leading that shift. This campaign is the proof point.
With ONE/SIZE and Fred & Farid Paris working in close partnership, the concept focuses on one key idea: much like spilled oil can halt a race, oily skin can disrupt a person’s entire day. Oil Sucker Liquid Blotting Paper Spray is a pit crew to get you back on track. Four short films directed by McLucas – starring Stephanie (Glamzilla) Santana, Toni Bravo, Paloma Sanchez, and Kennedy Eurich – place each talent at the center of a relatable, high-stakes moment. When oily skin appears, a pit crew bursts into frame and resolves the situation at race-level speed and choreography, with just a few sprays of Oil Sucker Liquid Blotting Paper. Patrick Starrr closes each film as the pit crew manager, delivering the product’s benefits directly to camera. The tagline: “Get Your Face Card Back on Track.”
ONE/SIZE cast four faces to represent the campaign alongside founder Patrick Starrr. Stephanie (Glamzilla) Santana, Toni Bravo, Paloma Sanchez, and Kennedy Eurich are not interchangeable faces – they are four distinct points of entry into the ONE/SIZE community, each with their own audience, aesthetic, and relationship to the brand. The campaign treats them not as talent vehicles for a product message, but as the cultural connection between ONE/SIZE’s creator origins and its next chapter as a global brand.
The films were directed by Micaela McLucas, an artist working between Paris and Los Angeles, and produced with photographer Yolanda Leaney – whose editorial credits span Vogue Hong Kong, Variety, and Rolling Stone en Español – alongside set designer Lucy Holt and stylist Penelope Strintz. Key visuals, shot on digital medium format against a primary red backdrop, are designed to travel across OOH, banners, and social formats without adaptation.
ONE/SIZE’s 360 marketing strategy extends beyond digital screens into real-world, performance-driven motorsports activations. The brand is expanding its reach through a series of high-impact initiatives and partnerships designed to bring the campaign to life. On April 29, ONE/SIZE hosted an exclusive dinner in Los Angeles with twenty of its top-performing TikTok Shop affiliates to celebrate the launch of Oil Sucker Liquid Blotting Paper Spray. The evening offered hands-on product trials and direct access to the ONE/SIZE team, turning influential creators into early advocates ahead of launch. From May 1–3, the brand will host top influencers at the Formula 1 Miami Grand Prix for a three-day immersive experience, putting Oil Sucker Liquid Blotting Paper Spray’s sweat-proof, humidity-resistant, and long-lasting performance to work with top talent.
Further underscoring the campaign’s intersection of beauty and performance culture, ONE/SIZE has partnered with Toni Breidinger for the 2026 NASCAR Craftsman Truck Series at Texas Motor Speedway on May 1. As the first female Arab-American NASCAR driver, Breidinger brings both competitive credibility and a deeply engaged digital audience of 4.6 million followers. The partnership places ONE/SIZE directly within the racing ecosystem, extending the brand into a new arena of speed, precision, and mainstream sports culture, amplifying the campaign’s core message of high-performance beauty under pressure.
Juliette Tang, CEO, ONE/SIZE says “At ONE/SIZE, we’re obsessed with performance and pushing our formulas to their limits. Just as importantly, we’re deeply focused on our customers, making sure we’re meeting their needs and that they see themselves reflected in the brand. With this campaign, we wanted to give equal weight to product and consumer, while building a fully realized new world that connects the two. At its core, we leaned into a simple but universal problem-solution story, one that feels immediate to anyone who’s experienced oily skin. Excess oil can disrupt your look in an instant, and Oil Sucker is designed to bring you back to peak performance just as quickly. This campaign took the brand in a new direction, but one that still feels completely authentic to who we are.”
Frédéric Raillard, Co-Founder and CEO, Fred & Farid commented “Beauty advertising has been having an identity crisis. On one side, the luxury codes – elevated, restrained, aspirational. On the other, creator content, raw, fast, community-first. Most agencies try to find the middle. We don’t believe in the middle. With ONE/SIZE, we built something that is fully both: a campaign that looks like a luxury film and moves like a TikTok. Fred & Farid has always worked at the edge of what beauty communication is allowed to be. That is why brands at an inflection point come to us, and ONE/SIZE is exactly at that point.”
CREDITS
Client: ONE/SIZE Beauty
CEO: Juliette Tang
Creative Consultant: Kim Vo
Executive Director Of Talent & Influencer Marketing: Carina Rodriguez
Executive Director, Social Media & Creative Strategy: Julia Lee
Post Production Support: Katherine Cho
Agency: Fred & Farid Paris
Chief Creative Officers: Fred & Farid
Creative Director: Yann Rougeron
Head Of Business: Jules Chaffiotte
Art Director: Pauline Lesage
Copywriter: Edouard Delcourt
Head Of Communication: Jalila Levesque
Production Company: STORY LA
Director: Micaela McLucas
Producers: Sophie Meister, David Al Atrakchi
DOP: Zach Shea
Stylist: Pénélope Strintz
Photographer: Yolanda Leaney
Set Designer: Lucy Holt
