SINGAPORE – OREO, the world’s beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance. The launch is a bold fandom-first collaboration designed to turn the taste of an OREO into a dance party.
This latest drop marks a continuation of OREO’s legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER’s signature charisma and OREO’s crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Singapore.
The playful #TwistLickDance revolution
Consumers across the world are familiar with OREO’s beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.
In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Singapore to rediscover their sense of rhythm with a bite of the all-new OREO taste.
“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. “By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we’re creating a shared moment where music, movement and taste collide. With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.”
Taste the drop: New taste, bold colors, and fan-favorite collectibles
For the first time in Southeast Asia, OREO has partnered with a global artist to co-create the cookie experience from the inside out. Inspired by one of Korea’s hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER’s bold identity.
OREO will also debut custom cookies personally designed by BABYMONSTER members. Each OREO x BABYMONSTER multipack 9 comes with exclusive collectible photocards of the band members. Available in-stores in fan-favorite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Red Sandwich Cookies, MONSTIEZ can get ahold of these photocards with purchase of an OREO x BABYMONSTER multipack. Collect all seven to complete the set and certify your place as a BABYMONSTER superfan!
Stay playful with local activations
To celebrate the launch, OREO is bringing exclusive experiences to Singaporean fans with nationwide roadshows, contests and fun activities, including an exciting opportunity to win a grand prize of a trip to Korea and BABYMONSTER merch!
Location and dates:
- FairPrice Jurong Point – November 6 to 19, 2025
- FairPrice VivoCity – November 5 to 18, 2025
- FairPrice AMK Hub – November 20 to December 3, 2025
- Giant Tampines WRS – November 1 to December 31, 2025
- Giant IMM – November 1 to December 31, 2025
- Cold Storage Suntec City – November 20 to December 3, 2025
Activities:
- FANCAM: Snap a pic with the BABYMONSTER standee and take home a FREE print!
- WALL OF FANS: Leave your mark and share your love for BABYMONSTER.
- TWIST, LICK, DANCE: Groove along to OREO x BABYMONSTER’s new track!
- COLLAB SPOTLIGHT: Discover the must-see OREO x BABYMONSTER collab.
- FREE Treats: Try out yummy samples on the house.
- Win Big: Score exciting prizes and exclusive goodies!
