Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Del Monte Kitchenomics Centennial Edition responds to modern kitchen realities
MANILA, PHILIPPINES – Cooking has changed, and Del Monte Kitchenomics understands exactly how. Between packed schedules, school runs, rising grocery…
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Mastercard brings fraud awareness to life through Sticky Monster Lab’s Protected Monsters
SINGAPORE – Most people don’t think about fraud until it affects them. It’s invisible, technical and easy to ignore until…
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Australian Steelers go ‘Officially Unsponsored’ in bold bid for brand partnership
SYDNEY, AUSTRALIA – One of Australia’s most decorated national sporting sides, the Australian Steelers wheelchair rugby team, has launched a groundbreaking…
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THE SHOUT GROUP, guardian Malaysia reimagine ‘ONG’ with micro-drama campaign for Chinese New Year
KUALA LUMPUR, MALAYSIA – This Chinese New Year, guardian Malaysia invites Malaysians to rethink what it truly means to be…
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Cars24 drives trust through policy in new brand campaign by Talented
MUMBAI, INDIA – Cars24, India’s leading auto-tech company, has launched a brand campaign announcing two industry-first assurances for used-car buyers…
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Ogilvy Malaysia brings ‘Scent Feng Shui’ to life in Xiaohongshu CNY drama
KUALA LUMPUR, MALAYSIA – Ogilvy Malaysia has partnered with home and fabric fragrance brand Scentify to launch an innovative Chinese…
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Football Australia, Ogilvy relaunch Matildas’ rallying cry ahead of AFC Women’s Asian Cup 2026
MELBOURNE, AUSTRALIA – ‘Til it’s Done – the rallying catchcry of the much-loved CommBank Matildas – has been reprised in…
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UK Government urges parents to start online safety conversations with ‘You Won’t Know Until You Ask’ campaign
LONDON, UNITED KINGDOM – The UK Government has launched a new campaign aimed at supporting parents with practical advice on…
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Wendy’s India teams up with Coca-Cola for T20 World Cup Campaign
INDIA – Wendy’s India has announced a consumer campaign themed around the T20 World Cup, in collaboration with Coca Cola, the…
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adoboPicks: Chinese New Year campaigns that flipped advertising tradition
In Chinese culture, there is a belief that numbers are lucky during and after certain years. The number 8 is…
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BETC Paris, Citroën envision a surreal election eight years from now
PARIS, FRANCE – What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil…
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KFC Thailand reimagines Chinese New Year with whole fried chicken experience
BANGKOK, THAILAND – Chinese New Year celebrations in Thailand have moved beyond tradition. This year, KFC Thailand redefines the festive…
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OTTplay taps cricket rivalry for culturally tuned print moment marketing
NEW DELHI, INDIA — In the world of sports, few events command attention like an India–Pakistan cricket match. And this season,…
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