Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Nuveen accelerates global brand ambitions with Atlassian Williams F1 partnership
GLOBAL – The best partnerships build strength, momentum, and something greater than the sum of their parts. That belief sits…
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John West revives iconic fisherman and nears in new Clemenger BBDO campaign
AUSTRALIA | NEW ZEALAND– John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia…
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adam&eve\TBWA revives the slurp for Pot Noodle’s bold new campaign film
LONDON, UK – Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King…
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Standard Chartered scores big with Liverpool FC in global ‘Invest Like Champions’ push
SINGAPORE – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club (LFC),…
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adidas turns carb-loading into a city-wide ritual during Dubai Marathon Week
DUBAI, UAE – During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define…
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CJ WORX reimagines Timbits packaging for everyday celebrations
BANGKOK, THAILAND – Turning the packaging for a bite-sized donut—famous for spreading joy in every bite—into a reason to celebrate.…
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Lee Kum Kee, dentsu Hong Kong launch UNESCO-backed ‘Forever Flavors Project’ to preserve culinary stories
HONG KONG – Lee Kum Kee Sauce (“Lee Kum Kee”), the iconic name in Asian sauces and condiments, is proud…
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Ace Saatchi & Saatchi launches ghost-hunting video with Ed Caluag to highlight TNT’s Best Mobile Latency award
MANILA, PHILIPPINES – Ace Saatchi & Saatchi recently launched a campaign for telecommunications giant, TNT. Kicking off with a digital…
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McDonald’s Indonesia marks 35 years with ‘Sepenuhnya Indonesia’ tribute film
JAKARTA, INDONESIA – It’s been 35 years, but it feels like yesterday since McDonald’s Indonesia first opened its doors in Indonesia. For decades,…
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Coopers Brewery celebrates ‘Forever Original’ spirit in new film via Special, EXIT
AUSTRALIA – Coopers Brewery has launched the next chapter of its brand platform, “Forever Original’” with a film featuring a…
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Renault, French Rugby look back to drive forward in new brand film
PARIS, FRANCE – Renault celebrates its partnership with the French Rugby Federation in its latest advertising campaign. Partners for six years, Renault and…
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Vodafone’s ‘First Term’ shows how everyday moments keep families connected
LONDON, UK – Vodafone has launched “First Term” a new UK-wide integrated campaign celebrating how families can stay connected with…
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BMW celebrates sheer driving pleasure by turning landscapes into emotion
MADRID, SPAIN — BMW is celebrating the feeling of driving – not the destination – in a new brand campaign called…
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