Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TBWA\ New Zealand raises awareness on food waste by putting up billboards with mold for Love Food Hate Waste NZ
AUCKLAND, NEW ZEALAND — Spoiler Alert: New Zealanders waste $3.2 billion of food every year, which is both terrible for the…
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Jung von Matt Donau’s latest work for Vienna Tourist Board plays on ‘post-Vienna-blues’ after a trip to the city
VIENNA, AUSTRIA — The Vienna Tourist Board and Jung von Matt DONAU have kicked off a new marketing campaign in North…
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Premier Inn and Leo Burnett celebrate vibrant and unique guest experiences
LONDON, UK — Hospitality company Premier Inn and creative agency Leo Burnett UK have partnered on the latest installment of the former’s “Rest…
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KFC Singapore and Havas Media reveal spectacular 3D ad campaign for ETC Burger
SINGAPORE — KFC Singapore has partnered with Havas Media Singapore and Plan B Media to unveil an innovative 3D anamorphic…
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Vivo and Africa Creative project highlights dangers of online gaming for children
SAO PAULO, BRAZIL — As children and young people are increasingly immersed in interactive worlds, especially in the online gaming…
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P-pop groups Alamat and Kaia team up with Mobile Legends for summer hit ‘Road to Mythic’
MANILA, PHILIPPINES — Rising Philippine pop groups ALAMAT and KAIA collaborated with the hit mobile multiplayer online battle arena (MOBA)…
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Mumbai’s newspapers smell like mangoes yhanks to Swiggy Instamart and Havas Media India’s new campaign
MUMBAI, INDIA — Swiggy Instamart, India’s pioneering quick commerce delivery platform, recently captured the essence of summer by capitalizing on the popularity of mangoes through an innovative print campaign. Partnering with its media agency, Havas Media India, Swiggy…
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These NSFW posters from LoveYourself will make you safe from HIV
MANILA, PHILIPPINES — June is Pride Month. With a calendar full of events honoring the LGBTQ+ community, people are out…
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Vaseline and Ogilvy Singapore introduce body lotion designed by and for transgender women
MANILA, PHILIPPINES — Vaseline‘s commitment to “healthy skin for all” takes a groundbreaking step with the launch of the Transition…
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This week, visit the world’s first offline island, listen to these AI avatars, and get distracted by chocolates
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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St Luke’s calls for ecocide to be recognized as an international crime by putting animals at the center
LONDON, UK — A new awareness campaign to get ecocide added to the list of international crimes recognized by the…
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Cadbury Dairy Milk creates ‘distracted’ ads with VCCP London for new addition to its range
LONDON, UK — Cadbury, in collaboration with VCCP London, has unveiled a new integrated campaign to introduce its latest indulgent…
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Heineken Vietnam lets football fans ‘Enjoy the Smoothness’ with new campaign with LePub and Leo Burnett
HO CHI MINH, VIETNAM — Heineken® Vietnam has found a way to connect football’s most epic celebratory knee slides with…
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