Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Design Army celebrates Hong Kong Ballet’s 45th Anniversary with universal language of dance
HONG KONG — In celebration of its 45th anniversary and the grand opening of its first-ever ballet academy, Hong Kong…
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Coco-Cola and Foodpanda unite to unlock the potential of full-suite advertising solutions
MANILA, PHILIPPINES — Coco-Cola, with the help of foodpanda, has seen a significant improvement in sales through various advertising solutions.…
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FCB Shout launches ‘Closer With A Smile’ brand campaign for Darlie Malaysia
KUALA LUMPUR, MALAYSIA — Darlie Malaysia welcomed a new era with the introduction of its new brand campaign courtesy of FCB…
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Discover Asian stories with Penguin Random House SEA’s and National Bookstore’s Fiction Frenzy
MANILA, PHILIPPINES — Random House SEA and National Book Store have partnered in a campaign that invites readers to discover…
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ONE Asia 2024 launches with ‘Make them regret it’ campaign by Gigil Manila
SHANGHAI, CHINA — The One Club for Creativity has kicked off the ONE Asia Creative Awards 2024 with an audacious call for entries campaign from creative agency GIGIL Manila. In its…
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Anytime Fitness and The Hallway call out to music-loving gym-goers with new Find Your Fit audio
SYDNEY, AUSTRALIA — Anytime Fitness Australia and The Hallway have launched a new audio campaign for Anytime Fitness, under the “Find…
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Sydney Water and It’s Friday ask Sydneysiders to confront their bad flushing habits
SYDNEY, AUSTRALIA — Sydney Water released a comedic campaign by the Sydney-based independent creative agency, It’s Friday, and it aims…
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Happiness Saigon enables Dat Bike ebikes to power small businesses during blackouts in Vietnam
HANOI, VIETNAM — How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam,…
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How STEM talents can shape the future with HTX and Blak Labs
SINGAPORE — Creative agency Blak Labs Singapore has worked with HTX (Home Team Science and Technology Agency) on a recruitment…
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Football legends Henry and Beckham surprise fans in new Walkers campaign by VCCP
LONDON, UK — Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a…
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Bitburger and Serviceplan celebrate togetherness through football
HAMBURG, GERMANY — Football has the power to connect people. With the claim, “Bitte Let’s Celebrate What Brings Us Together,” German…
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Prostate Cancer UK and VCCP London’s awareness campaign encourages early diagnosis
LONDON, UK — Prostate Cancer UK, the country’s largest men’s health charity, and internationally integrated communications agency VCCP London teamed…
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McCann Worldgroup Thailand partners with TCP Group to debut Ready Sparkling energy drink
BANGKOK, THAILAND — Creative agency McCann Worldgroup Thailand has partnered with the TCP Group, renowned for its pioneering and market-leading…
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