Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Lafourmi launches Decathlon’s new UEFA Europa League and UEFA Conference League official match balls
BOULOGNE-BILLANCOURT, FRANCE — LAFOURMI, a leading creative agency in the sports sector, has collaborated with DECATHLON FOOTBALL to unveil the official…
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Multidisciplinary studio Bruce Mau Design develops The National Ballet of Canada’s first rebrand in nearly 20 years
TORONTO, CANADA — Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The…
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BBH Singapore builds arcade game to launch Gong Awards 2024
SINGAPORE — BBH Singapore has created a retro arcade-style fighting game to launch the Gong Awards, Singapore’s preeminent creative awards…
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How Klook redefined the traditional briefing process with viral ‘Hotel’ campaign by Gigil
MANILA, PHILIPPINES — Those who have experienced a thesis defense know how stressful it can be. It’s like being grilled…
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Toyota Motor Asia highlights Asian athletes in latest ‘Start Your Impossible’ leg with Dentsu Creative Singapore
SINGAPORE — Toyota Motor Asia has partnered with Dentsu Creative Singapore to unveil the latest phase of its global corporate…
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DDB Group Singapore and Senoko Energy promote energy conservation with first National Singlet Month
SINGAPORE — Creative agency DDB Group Singapore (DDB) has partnered with Senoko Energy for an innovative and unique initiative, the…
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KFC Thailand and Wolf BKK show a new side to Colonel Sanders in ‘Uncle KFC’s Rice Bowls’
BANGKOK, THAILAND — KFC Thailand, in partnership with Wolf BKK, proudly launched its new heat seeker campaign, “Uncle KFC’s Rice…
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BLKJ Havas and ECDA empower children’s holistic development in ‘Shape Our Tomorrow’
SINGAPORE — The Early Childhood Development Agency (ECDA) has launched a three-year nationwide campaign with the tagline “Empower Today, Shape…
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Skoda and Leo Burnett UK let Reddit superfans take the wheel in new social-first campaign
LONDON, UK — Leo Burnett UK and Škoda have launched a new social-first campaign for the fourth-generation Octavia, using the…
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Watch Coca-Cola literally embrace diversity at Paris 2024
PARIS, FRANCE — Coca‑Cola believes “it’s magic when the world comes together” at the Olympic and Paralympic Games. In July,…
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KFC brings to life fan creations for International Fried Chicken Day
MANILA, PHILIPPINES — KFC welcomed International Fried Chicken Day 2024 with a unique call to fried chicken lovers: to unleash…
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DDB taps fortune cats to make NETS Singapore’s preferred payment partner
SINGAPORE — Leading payment solutions provider Network for Electronic Transfers (NETS) has teamed up with creative agency DDB Group Singapore…
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British Heart Foundation and Saatchi & Saatchi raise awareness on heart disease for all ages at the UEFA Euros finals
LONDON, UK — British Heart Foundation (BHF) has extended its latest work with Saatchi & Saatchi by taking the stories…
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