Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Anchor and TBWA\ New Zealand imagine: What is World Milk Day without Milk?
AUCKLAND, NEW ZEALAND — “World Milk Day” exists to celebrate the delicious gift of real milk… And New Zealanders love their…
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Ogawa Philippines welcomes Catriona Gray as the newest ‘face of relaxation’ in royalty campaign
MANILA, PHILIPPINES — OGAWA Philippines is thrilled to announce Catriona Gray, Miss Universe 2018, as the newest ambassador for its latest…
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Pink Dot underlines that ‘no one gets left behind’ in massive Pride campaign this June, culminating on June 29
SINGAPORE — Pink Dot, Singapore’s leading LGBTQ+ movement, invites Singaporeans and Permanent Residents back to Hong Lim Park on June…
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Ogilvy showcases Gidget Foundation’s care and support for new parents in latest campaign
SYDNEY, AUSTRALIA — The harrowing sight of a newborn’s carer struggling to cope with the demands of early parenthood is played out…
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Iconic Renault 5 relaunches with visionary design and sustainability
PARIS, FRANCE — The Renault 5 was an iconic model of the brand and the best-selling car in France in the…
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O2 and VCCP London encourage phone-free travel across Europe
LONDON, UK — As the only major network provider to offer inclusive EU roaming as standard, O2 has launched a new,…
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Welcome to the Offline Island: A phone-free island captivated media and travellers
HELSINKI, FINLAND — In this hectic modern world, vacationing on an island without phone access sounds heavenly to many. The regional…
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New documentary explores inDrive’s mission and community impact
MANILA, PHILIPPINES — Startup inDrive takes it journey of finding meaning and purpose to a documentary film that offers audiences a…
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Foundation for Media Alternatives and Dentsu Creative leverage generative AI to fight against domestic abuse in TikTok campaign
MANILA, PHILIPPINES — When “Flora” got married, all she knew was that she wanted a happy family. Later on she would…
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Discover the week in ads, from ‘winning’ music videos to flushing facts
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Design Army celebrates Hong Kong Ballet’s 45th Anniversary with universal language of dance
HONG KONG — In celebration of its 45th anniversary and the grand opening of its first-ever ballet academy, Hong Kong…
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Coco-Cola and Foodpanda unite to unlock the potential of full-suite advertising solutions
MANILA, PHILIPPINES — Coco-Cola, with the help of foodpanda, has seen a significant improvement in sales through various advertising solutions.…
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FCB Shout launches ‘Closer With A Smile’ brand campaign for Darlie Malaysia
KUALA LUMPUR, MALAYSIA — Darlie Malaysia welcomed a new era with the introduction of its new brand campaign courtesy of FCB…
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