Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: New powerful campaign by Mercedes-Benz on the reinvention of “pretty” & the last booth babe
BANGKOK, THAILAND — Mercedes-Benz in partnership with Team X Thailand, launches a groundbreaking campaign to end 30 years of harassment…
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Campaign Spotlight: St Luke’s and Butterkist gets out the popcorn for the #WagathaChristie trial
LONDON, UK – St Luke’s has once again taken the opportunity to highlight unmissable moments of drama – this time…
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Campaign Spotlight: KLP and Bacon shows us what healthcare is not about
OSLO, NORWAY — The Norwegian Healthcare sector is in acute need of staff, and in a new spot the public…
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Campaign Spotlight: McDonald’s celebrated Mother’s Day with larger than life greeting cards!
MANILA, PHILIPPINES — To celebrate Mother’s Day, McDonald’s Philippines encouraged children and families to express their overflowing love and brimming…
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Campaign Spotlight: 3 is back with some fresh moves
STOCKHOLM, SWEDEN — Today sees the launch of the new film by the Swedish telco 3, in continuation of the…
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Campaign Spotlight: For the environment, we’re giants. E.ON demonstrates this with an art installation that reveals the sheer size of our Carbon Footprint. Created by DLVBBDO Milan.
ROME, ITALY – E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition,…
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Campaign Spotlight: American Tourister collaborates with Virat Kohli for the launch of their new campaign “#UndeniableLeave”
MUMBAI, INDIA — With a strong presence in luggage and backpacks, American Tourister is one of the most trusted and…
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Campaign Spotlight: This IPL season, McDowell’s No. 1 delights fans with #No1YaariCheers in a campaign by DDB Mudra
MUMBAI, INDIA — McDowell’s No. 1 has launched a cheerful campaign #No1YaariCheers with an aim to add a fun and…
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Campaign Spotlight: Introducing the world’s newest currency: The Lollar – Currency of Corruption, via Leo Burnett
BEIRUT, LEBANON — The Lebanese Transparency Association – No Corruption is rolling out a new currency in Lebanon called the…
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Campaign Spotlight: Wunderman Thompson Bengaluru partners Kingfisher for their ‘Spread the Cheer’ series this IPL season
MUMBAI, INDIA — This year, Kingfisher wanted to truly capture the mood and attention of the nation once more, by…
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Campaign Spotlight: AMV BBDO and Guinness declare the start of the sunny season with new OOH campaign
LONDON, UK — In anticipation of the summer months and long bank holiday weekends, Guinness has unveiled a new OOH…
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Campaign Spotlight: Only first-rate garages are part of the Green Flag network as seen in fun new sporty advert by Engine Creative
LONDON, UK — Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning…
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Campaign Spotlight: Prudential partners with R/GA to promote inclusive financial protection for diverse families
SINGAPORE — Prudential announced the launch of their latest campaign , “Made for Every Family,” a first-of-its-kind campaign that showcases…
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