Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: MosBlock, zebra-patterned mosquito repellent to combat dengue, designed by Akash Digital TV and Grey Dhaka
DHAKA, BANGLADESH — While the world was struggling with a pandemic, Bangladesh was hit by an epidemic within a pandemic.…
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Campaign Spotlight: Meet Kami, the world’s first virtual influencer with Down syndrome
SINGAPORE — Down Syndrome International (DSi) has teamed up with creative agency Forsman & Bodenfors (F&B) and global digital modelling…
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Campaign Spotlight: DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges
MANILA, PHILIPPINES – The Department of Tourism (DOT) launches the second phase of the Save Our Spots (SOS) campaign titled,…
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Campaign Spotlight: Dot Go, the world’s first “object interaction” platform for blind and visually impaired people launches in App Store globally
MUNICH, GERMANY — Dot Go, the first app that connects objects to actions, has launched in the App store. The…
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Campaign Spotlight: Prime Video plays to the rhythm of Roland Garros with FRED & FARID Paris
PARIS, FRANCE — For the second year in a row, Prime Video unveils a new film imagined by FRED &…
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Campaign Spotlight: 7-Eleven welcomes Pinoys back to work with the “7-Eleven Minutes Late” campaign
MANILA, PHILIPPINES – 7-Eleven’s latest campaign “7-Eleven Minutes Late” is a playful rejoinder to the concept of “Filipino Time,” a…
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Campaign Spotlight: Initiating a conversation about often swept under the rug topics, The Man Company stresses #WeNeedToTalk, launches The Gentleman Show
GURUGRAM, INDIA — After launching two successful campaigns to debunk archaic stereotypes and busting myths surrounding men’s grooming, The Man…
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Campaign Spotlight: Leonardo DiCaprio and Leo Burnett take the scenic route in a Fiat New 500
COPENHAGEN, DENMARK – Fiat is transitioning into becoming an electric-only brand by 2030, in its pledge to phase out all…
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Campaign Spotlight: These women are wishing Instagram would censor their nipples in Besweet’s latest for GC Aesthetics
MADRID, SPAIN — Three women who have lost their nipples after breast cancer, happily show their breasts to Instagram, laughing…
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Campaign Spotlight: DIOR Beauty launch industry-first WhatsApp campaign with global influencer Jisoo
PARIS, FRANCE — French luxury fashion brand DIOR Beauty recently launched an industry-first campaign with brand ambassador and global icon…
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Campaign Spotlight: Pilsen and Oniria\TBWA celebrates Paraguay independence by bringing its traditional flavors to Paris, the gastronomic capital of the world
PARIS, FRANCE – Food is not innocent. Behind each dish there is a story that seeks to be told. There…
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Campaign Spotlight: Dentsu Impact captures the boundless spirit of motherhood in new film for Hindustan Times
GURUGRAM, INDIA — Dentsu Impact, a dentsuMB Company and the creative agency from dentsu India, in partnership with Hindustan Times,…
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