Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: G-Star’s new film uses deepfake technology to urge you to wear your denim jeans longer
AMSTERDAM, NETHERLANDS — Luxury denim brand G-Star RAW and The Family Amsterdam launched an atmospheric film with an unconventional message:…
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Campaign Spotlight: The East Malaysian spirit of togetherness is vibrant in Darlie’s ‘The Art of Semangat’
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia kick-started its ambitious year-long project #SemangatTogether with Semangat Hari…
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Campaign Spotlight: Grey Dubai, Grey Singapore encourage kids to ‘Brick the Rules’ for LEGO
DUBAI, UAE — Throughout time, the LEGO brand has been famous for its vast range of car builds. Every year the…
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Lion launches alcohol-free drink, XXXX Zero, with carbon-reducing emission campaign by UM
SYDNEY, AUSTRALIA — Beverage company Lion, in partnership with media agency UM, has placed looking after the environment front and…
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Campaign Spotlight: Silvin talks about the All-in-One Super1Pack in a humorous film by DDB Mudra
MUMBAI, INDIA — Silvin, a leading PVC & CPVC additive brand, has joined hands with DDB Mudra to launch a…
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Campaign Spotlight: SEK and ŠKODA’s #ThanksMom campaign praises the role of loved ones in hockey
HELSINKI, FINLAND — An athlete’s biggest fan is often their own loving mother. The creative brand house SEK and ŠKODA…
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Campaign Spotlight: DoorDash x Hard Work Club’s new spot dances its way into consumer hearts
TORONTO, CANADA — Mastering messes, conquering chaos, and pummeling paperwork. food delivery platform DoorDash is here to help. DoorDash is…
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Campaign Spotlight: Tata Salt launches new campaign in Uttar Pradesh “Har Narangi Pack Tata Namak Nahi Hota”
UTTAR PRADESH, INDIA — Tata Salt, one of the pioneering forces of salt iodisation movement in India, launched its latest…
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Campaign Spotlight: New Le Truc x Leo Burnett Ukraine campaign for Human Rights Foundation amplifies Ukrainian ‘Voices from the Inside’
KYIV, UKRAINE — The latest creative from Publicis Groupe’s Le Truc & Leo Burnett Ukraine for the Human Rights Foundation…
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Campaign Spotlight: Melanie C heralds summer’s biggest line up of Ocado favourites in new advertising campaign by St. Luke’s
LONDON, UK – Ocado, the world’s largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from…
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Design: Design for Tomorrow rebrands vegan ice cream brand Kind Kones to make kindness look fun
MANILA, PHILIPPINES — Kind Kones started four years ago, with a small ice cream machine. But the Malaysia-based vegan ice…
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Campaign Spotlight: OBOS knows that home was not built in a day in new campaign with Bacon
OSLO, NORWAY — In a new campaign, OBOS explores all the things that turn a house into a home. New…
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Campaign Spotlight: Sweetshop launches new campaign for LUX from Wunderman Thompson
SHANGHAI, CHINA – Long-time creative partners LUX, Wunderman Thompson Singapore and Sweetshop have joined forces once again to launch a new…
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