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Nike-backed film Crois Pas Qu’on Dort premieres in French cinemas

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PARIS, FRANCE — Crois Pas Qu’on Dort (Don’t Think We’re Sleeping) is a unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90 minute French language film has made its has made its cinematic debut in France and was developed by Pi Studios and SRAB Films with the support of Nike. The feature was premiered at the Le Grand Rex cinema in Paris at an event attended by 2000 people including the young athlete stars of the film.

Following the premiere, the film is set for a limited two-day release across 500 screens in France from January 17 to 19. A robust campaign by WE ARE PI encompassing outdoor media, PR, social, and digital accompanies the film’s release with media support from Initiative.

Alex Bennett-Grant, founder and EP of Pi Studios commented: “There’s no more powerful feeling than watching 2000 young Parisians laugh cry and cheer on their peers as they see their own lives reflected in the story of a generation coming to life on screen in one of the world’s most iconic cinemas. Now the fun begins as the film rolls out in cinemas across France.”

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A Nike spokesperson added: “Crois Pas Qu’on Dort is the culmination of a seven year commitment to tell the true story of what it’s like to chase athletic dreams.”

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Crois Pas Qu’on Dort follows three protagonists from Paris and its suburbs: Charles-Antoine a runner with an intellectual disability who competed in this year’s Paralympics and Leyna and Maysane French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024.

Filmed over five years, the documentary traverses 12 countries, capturing these athletes’ personal and professional milestones as they prepare to take center stage in the world’s biggest sporting event. The film also boasts an exclusive original track by French hip-hop artist Tiakola, alongside a score by Para One and Sam Tiba.

Nike and Pi Studios, the production arm of Amsterdam-based WE ARE PI, co-produced the film with SRAB Films Palme d’Or-winning makers of the 2019 Oscar-nominated French crime thriller Les Misérables. It was shot in 12 different countries around the world by a 250+-strong production team that also includes a range of under-represented film-making talent.

As part of the project Pi Studios with the support of Nike launched the Crois Pas Qu’on Dort Pledge to specifically recruit train and develop under-represented filmmakers and to develop their careers while also creating a crew reflective and representative of the communities in which the film was made. ​​

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