Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Tinder’s celebrates Gen Z authenticity and empowers meaningful connections in Korea
SINGAPORE — Online dating and geosocial networking app Tinder has unveiled a new local brand campaign in Korea that celebrates…
Read More » -
WIF and Fred & Farid LA launch eye-opening campaign to address gender disparities in Hollywood
LOS ANGELES, USA — On the night of the Academy Awards, WIF and Fred & Farid Los Angeles launched an eye-opening campaign to raise awareness of the persistent gender disparities…
Read More » -
KFC Thailand celebrates 40th Anniversary with a sizzling challenge and a spicy relief hotline
BANGKOK, THAILAND — KFC Thailand marked its 40th Anniversary with an irresistible challenge that will leave fans sweating, shedding tears, and…
Read More » -
HSBC celebrates Hong Kong by getting its people to create the ad with a focus on ‘Make your next move, make your next mark’
HONG KONG — HSBC has partnered with MSL to unveil its latest brand campaign, “Make Your Next Move. Make Your Mark.”…
Read More » -
Hang Seng Bank combats financial scams with DDB Group Hong Kong using catchy Cantopop bops
HONG KONG — Hang Seng Bank has launched a campaign in an effort to help customers identify increasingly sophisticated financial scams.…
Read More » -
Hyundai Motor and Jung von Matt uses car crashes caused by climate change as key visual in carbon neutrality campaign
SINGAPORE — Jung von Matt NECKAR has launched a global campaign for Hyundai, titled “The Last Safety Feature” which tackles the pressing issue of carbon neutrality head-on. This campaign brings to the forefront a critical message: amidst the plethora…
Read More » -
BPI fortifies support for OFWs and their families anywhere in the world in new spot by Harrison Communications
MANILA, PHILIPPINES — Overseas Filipino Workers (OFWs) have a common dream: work abroad, save money, provide for their families, and come…
Read More » -
Grab rolls out efforts on economic inclusion for women and new campaign film for ‘Women Program’ launch
MANILA, PHILIPPINES — Grab Philippines announced the launch of its “Women Program” under its social upliftment campaign GrabAsenso. The Women…
Read More » -
Branding and design firm Anak launches rebrand for Love, Bonito with a stronger focus on Asian women breaking boundaries
SINGAPORE — Brand practice Anak has teamed up with one of the most exciting names in womenswear, Love, Bonito, to…
Read More » -
Finland’s Hau-Hau Champion launches AI-powered dog food sampling vending machine
TAMPERE, FINLAND — In Finland, there are approximately more than 800,000 dogs, but some are pickier eaters than others. Now, to…
Read More » -
SB19 helps GCash launch a new seasonal promo with exciting prizes, powered by summer anthem ‘Tara, Summer Na’
MANILA, PHILIPPINES — Finance app GCash has partnered with multi-awarded P-Pop boyband SB19 to launch a brand new summer anthem…
Read More » -
Muschicraft challenges outdated laws with ‘The Most Illegal Beer’
BERLIN, GERMANY — To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed…
Read More » -
Our favorite ads of the week feature two icons showing off their acting chops, cosplayers resisting the ordinary, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
Read More »
