Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Pepsi walks into a new era with VaynerMedia, launching stronger messaging, logo, and world-class ambassadors
BANGKOK, THAILAND — Suntory PepsiCo Beverage (Thailand) is bringing to life the fizziest activations to celebrate Pepsi’s entry into its…
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Eastpak raises the flag of individuality and creativity in cosplay and role play-inspired global campaign
LONDON, UK — Lifestyle brand, Eastpak, launches its 2024 global brand campaign which reinforces the iconic brand platform “Built to…
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This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Dr. Shiba partners with actress Liza ‘Hope’ Soberano to champion pet wellness
MANILA, PHILIPPINES — Holistic pet wellness brand Dr. Shiba has partnered with celebrated actress and pet advocate Liza “Hope” Soberano…
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Adidas removes the pressure of sports from players with films by Jess Kohl for #YouGotThis
LONDON, UK — What if we played like pressure didn’t exist? That’s the question at the heart of a new adidas…
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Ogilvy Singapore partners with Sauce Universe to help Artotel create loyalty program worthy of rockstars
SINGAPORE — Ogilvy Singapore has come together with Sauce Universe to make a bold step towards redefining Artotel Group’s customer…
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Boticário and AlmapBBDO launch fragrance to spotlight global waste crisis and urgency for conservation
In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the…
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Betclic and Marcel introduce ‘Betclic Cam’ for live in-game player and referee perspectives
PARIS, FRANCE — In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris…
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Laser Clinics Group builds confidence with new brand and feel-good campaign via Ogilvy
SYDNEY, AUSTRALIA — Aesthetic treatment company Laser Clinics Group has unveiled a new global brand and category-breaking campaign running across…
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HomeLane and Talented turn traditional home decor ads upside down
BENGALURU, INDIA — HomeLane, renowned for its innovative interior solutions, has embarked on a creative journey with Talented to unveil…
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Air India spotlights classical and folk dance forms in safety video collaboration with McCann Worldgroup
GURUGRAM, INDIA — Air India, India’s leading global airline, unveiled Safety Mudras, the airline’s new in-flight safety video that seamlessly…
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Ginebra San Miguel’s ‘Lamang ang may tapang’ inspires Filipinos to rise above challenges
MANILA, PHILIPPINES — At 190 years, Ginebra San Miguel has become a part of the Filipino tradition — a companion, champion…
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Sassa Gurl stars in PUBG Mobile and Tinder’s February campaign, bringing match-making into the battlefield
MANILA, PHILIPPINES — PUBG MOBILE, the world’s leading mobile battle royale game, and Tinder, the world’s most popular dating app,…
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