Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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F.Hero and Chef Pom have an ‘epic night out’ with Coca-Cola in Thailand
BANGKOK, THAILAND — Coca-Cola has just dropped Foodmarks in ASEAN and South Pacific. Forget boring food tours because Foodmarks is all…
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BBH Singapore and The Shophouse @ Publicis bring Singapore to iconic cities around the world
SINGAPORE — BBH Singapore and The Shophouse @ Publicis are bringing quintessentially Singapore experiences to major cities around the world,…
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Hong Kong’s Garden bakery teams up with dentsu Hong Kong for rebranding initiative
HONG KONG — Garden, the cherished Hong Kong bakery with a rich heritage spanning over 90 years, and creative agency…
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Tinder’s celebrates Gen Z authenticity and empowers meaningful connections in Korea
SINGAPORE — Online dating and geosocial networking app Tinder has unveiled a new local brand campaign in Korea that celebrates…
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WIF and Fred & Farid LA launch eye-opening campaign to address gender disparities in Hollywood
LOS ANGELES, USA — On the night of the Academy Awards, WIF and Fred & Farid Los Angeles launched an eye-opening campaign to raise awareness of the persistent gender disparities…
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KFC Thailand celebrates 40th Anniversary with a sizzling challenge and a spicy relief hotline
BANGKOK, THAILAND — KFC Thailand marked its 40th Anniversary with an irresistible challenge that will leave fans sweating, shedding tears, and…
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HSBC celebrates Hong Kong by getting its people to create the ad with a focus on ‘Make your next move, make your next mark’
HONG KONG — HSBC has partnered with MSL to unveil its latest brand campaign, “Make Your Next Move. Make Your Mark.”…
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Hang Seng Bank combats financial scams with DDB Group Hong Kong using catchy Cantopop bops
HONG KONG — Hang Seng Bank has launched a campaign in an effort to help customers identify increasingly sophisticated financial scams.…
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Hyundai Motor and Jung von Matt uses car crashes caused by climate change as key visual in carbon neutrality campaign
SINGAPORE — Jung von Matt NECKAR has launched a global campaign for Hyundai, titled “The Last Safety Feature” which tackles the pressing issue of carbon neutrality head-on. This campaign brings to the forefront a critical message: amidst the plethora…
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BPI fortifies support for OFWs and their families anywhere in the world in new spot by Harrison Communications
MANILA, PHILIPPINES — Overseas Filipino Workers (OFWs) have a common dream: work abroad, save money, provide for their families, and come…
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Grab rolls out efforts on economic inclusion for women and new campaign film for ‘Women Program’ launch
MANILA, PHILIPPINES — Grab Philippines announced the launch of its “Women Program” under its social upliftment campaign GrabAsenso. The Women…
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Branding and design firm Anak launches rebrand for Love, Bonito with a stronger focus on Asian women breaking boundaries
SINGAPORE — Brand practice Anak has teamed up with one of the most exciting names in womenswear, Love, Bonito, to…
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Finland’s Hau-Hau Champion launches AI-powered dog food sampling vending machine
TAMPERE, FINLAND — In Finland, there are approximately more than 800,000 dogs, but some are pickier eaters than others. Now, to…
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