Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
ThaiHealth and GreynJ United transforms Bangkok tunnel into vibrant ‘Walk Stadium’
BANGKOK, THAILAND — The pace of modern life is accelerating at breakneck speed. The hustle culture is rising and expanding…
Read More » -
Pizza Hut shares Olympics predictions with French Bulldog ‘Baguette’ based on medal-colored boxes
HONG KONG — Sports fever has hit Pizza Hut Hong Kong, and to celebrate, the brand has launched a new…
Read More » -
Realestate.com.au helps Australians to ‘keep moving’ in new brand campaign
SYDNEY, AUSTRALIA — Realestate.com.au has partnered with brand-building creative agency 72andSunny to launch its new brand strategy and creative platform.…
Read More » -
FCB Shout and Spritzer Malaysia embark on an adventure across Malaysia’s scenic wonders
KUALA LUMPUR, MALAYSIA — Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions and promoting the…
Read More » -
Publicis London and Cushelle encourage Brits to enjoy ‘me-time’ in the bathroom
LONDON, UK — Publicis London has unveiled a new creative platform for one of the UK’s best-loved toilet tissue brands,…
Read More » -
This month, we put the spotlight on campaigns that celebrate what’s different: fantasy cravings, non-creative juries, and a tappy cat
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
Read More » -
Aice shares the Filipino Olympians’ stories of unyielding perseverance to global triumphs
MANILA, PHILIPPINES — As the worldwide Olympic partner and the official ice cream of the Philippine Olympic Team, ice cream…
Read More » -
Samsung celebrates openness in time for the Olympics with ‘The Openness Medal’
MANILA, PHILIPPINES — To drive engagement with Gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created “The Openness…
Read More » -
Four films by MullenLowe showcase stories of uplifting everyday Singaporeans for ‘Forward Singapore’
SINGAPORE — MullenLowe Singapore has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor…
Read More » -
Alibaba Cloud and Ogilvy leap through time to get the perfect view of the Olympic Games
SHANGHAI, CHINA — Alibaba Cloud, a global leader in cloud computing and artificial intelligence, launched its new creative film Did…
Read More » -
Hartalega’s Care with Every Wear campaign expands to Europe with FCB SHOUT
KUALA LUMPUR, MALAYSIA — In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, manufacturer of…
Read More » -
FCB Health London and The Rivers Trust launch the most expensive ‘toxic’ bath bombs in the world
LONDON, UK — Ahead of World Nature Conservation Day on July 28, The Rivers Trust is taking to eBay to…
Read More » -
Roojai Online Insurance proves why the kangaroo perfectly represents its corporate identity in a campaign by BBDO Bangkok
BANGKOK, THAILAND — Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the…
Read More »