Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Spotify Tatak Pinoy Live takes Filipino artists from playlist to primetime
MANILA, PHILIPPINES – Filipino music is louder than ever, and Spotify is giving fans new ways to champion local artists…
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Dentsu Creative Manila, Maya Bank redefine the black card for a new generation
MANILA, PHILIPPINES – For generations, the “Black Card” was a symbol of exclusivity, reserved for the privileged and the few…
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St Luke’s, South Western Railway expose the emotional costs of fare dodging in ‘Dodge the Fare, Pay the Price’
LONDON, UK – Train passengers who avoid paying their fares are being reminded that they could find themselves on a…
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VML Hong Kong, Triumph champion authenticity with ‘Just Like You’ campaign across APAC
HONG KONG – VML Hong Kong today announced the successful launch of “Just Like You,” a transformative regional campaign for Triumph,…
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RAXA, Hashtag Orange honor the unsung heroes of Diwali
NEW DELHI, INDIA — The diyas may have dimmed, and the festive echoes may have softened across homes, but for many…
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Imeditate, Oblong encourage Australians to stop overthinking and start meditating
AUSTALIA – Meditation brand Imeditate has teamed up with Justin Ruben’s Oblong Creative to launch a new campaign encouraging Australians to stop overthinking and…
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Droga5 turns Brazil’s flag into an environmental manifesto for SOS Oceano
SÃO PAULO, BRAZIL – Reimagining Brazil’s iconic flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign marking the debut of the SOS…
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M.S. Dhoni champions sleep wellness in Arth by Emcure’s ‘So Jao’ campaign
MUMBAI, INDIA — Arth by Emcure, a holistic wellness brand dedicated to blending science with nature, has announced its latest collaboration…
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Uniqlo’s HEATTECH 2025 campaign features Cate Blanchett and Roger Federer
TOKYO, JAPAN — Global apparel retailer Uniqlo has launched its 2025 campaign visuals for HEATTECH, the groundbreaking LifeWear innovation that redefined winter…
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TBWA\Singapore, MDDI confront vaping epidemic using real stories of loss
SINGAPORE — The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, and…
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Wayfair UK, Jung von Matt turn unboxing into home transforming joy
LONDON, UK – We all love planning our perfect homes, but now thanks to Wayfair UK and Jung von Matt,…
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Wild Rift turns 5: Riot Games, aespa’s NINGNING unite fans through music and gameplay
MANILA, PHILIPPINES – League of Legends: Wild Rift is celebrating its fifth anniversary with an array of in-game events, new content,…
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Uber, Special encourage Aussies to embrace the backseat life
AUSTRALIA — Uber has unveiled a new campaign platform, “Can’t Do That If You’re Driving,” in partnership with Special, highlighting the moments that…
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